WM981-15 Strategic Business Management
Introductory description
This module looks at the role of Business Strategy in organisations. It addresses the importance of strategy to the organisation and examines the process for developing and implementing an effective strategy.
Module aims
It will explain how to develop and implement a strategy in a business. It will also consider how to select and apply various tools and techniques at each stage of the strategy’s development and deployment.
In addition, it will highlight real, practical considerations to enable successful, sustainable strategy implementation.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
- Introduction
- The theory of strategy development – including vision and mission statements
- The process of strategy development – including tools and techniques
- Analysis of internal and external environment, strategic position and strategic options
- Accounts from practitioners on aspects of strategy
- Strategic alternatives
- Practical implementation considerations
- Influencing – tools, techniques and practice
- Application of learning to specific business situation
- Review and improvement of strategic business opportunity
Learning outcomes
By the end of the module, students should be able to:
- Critically analyse the role of, and the process for, the development of business strategy, and its relationship with organisational vision, mission, values and culture.
- Identify and critically assess the external and internal factors that affect a business and their business in particular.
- Recognise the interface between different parts of an organisation, appreciate the expectations of stake-holders both inside and outside of the organisation, and consider how to manage them.
- Review and/or develop sources of competitive advantage and debate the practicalities of enabling business benefit from them.
- Create a business strategy and implementation plan for a part of the organisation in which the learner works.
- Interpret, critically evaluate and apply appropriate theories, tools and techniques to issues in the learner's workplace (and demonstrate these against a Degree Apprenticeship standard where appropriate).
Indicative reading list
see Talis Aspire
View reading list on Talis Aspire
Subject specific skills
Strategic thinking
Visioning
Big picture thinking & techniques
Practical implementation of strategy
Business modelling
Importance of and influencing culture & behaviours in strategy
Transferable skills
Communication - verbal and written
Analytical
Decision-making
Influencing & negotiation
Action planning
Reflection
Study time
| Type | Required |
|---|---|
| Lectures | 10 sessions of 1 hour (17%) |
| Seminars | 10 sessions of 1 hour 30 minutes (25%) |
| Practical classes | (0%) |
| Work-based learning | 30 sessions of 1 hour (50%) |
| Online learning (independent) | 5 sessions of 1 hour (8%) |
| Total | 60 hours |
Private study description
No private study requirements defined for this module.
Costs
No further costs have been identified for this module.
You must pass all assessment components to pass the module.
Assessment group A
| Weighting | Study time | |
|---|---|---|
| PMA written question | 50% | 50 hours |
|
One PMA written component on strategy, from a choice of two questions |
||
| Video log (Vlog) | 30% | 30 hours |
|
10 minute video log reflecting on how the learning from the module can be applied in the learner's workplace |
||
| in module presentation | 20% | 10 hours |
|
1.5 hour presentation critiquing the learner's workplace strategy and making recommendations for improvement. Presenting the findings to senior management representatives from the learner's organisation |
||
Assessment group R
| Weighting | Study time | |
|---|---|---|
| PMA question | 100% | |
|
1 question from a choice of 2 |
||
Feedback on assessment
in module - verbal and written feedback (using pro-forma)
written essay - written feedback using standard feedback form
vlog - written feedback using standard feedback form
Anti-requisite modules
If you take this module, you cannot also take:
- ES977-10 Business Strategy & Strategic Management
There is currently no information about the courses for which this module is core or optional.