WM981-15 Strategic Business Management
Introductory description
This module looks at the role of Business Strategy in organisations. It addresses the importance of strategy to the organisation and examines the process for developing and implementing an effective strategy.
For full-time courses this module runs in a 4 week block, but on part-time courses this module runs in a 1 week block.
Module aims
It explains how to develop and implement a strategy in a business. It also considers how to select and apply various tools and techniques at each stage of the strategy’s development and deployment.
In addition, it highlights practical considerations to enable a successful, sustainable strategy implementation.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
- Introduction
- The theory of strategy development – including vision and mission statements
- The process of strategy development – including tools and techniques
- Analysis of internal and external environment, strategic position and strategic options
- Accounts from practitioners on various aspects of strategy
- Strategic alternatives
- Blue Ocean strategy
- Practical implementation considerations
- Influencing – tools, techniques and practice
- Application of learning to specific business situation
- Review and improvement of strategic business opportunity
Learning outcomes
By the end of the module, students should be able to:
- Critically analyse the role and process for the creation, implementation and evaluation of a business strategy, including alignment with an organisation's vision, mission, values and culture
- Identify and critically assess the external and internal factors that affect an organisation's strategic choices
- Appraise the expectations of internal and external stakeholders and consider how to effectively influence and manage them in an organisation
- Review and develop sources of competitive advantage and interpret how they enable practical business benefit
- Interpret, critically evaluate and apply appropriate theories, tools and techniques to address issues or opportunities in an organisation
- Create a business strategy and related implementation plan for an organisation
Indicative reading list
see Talis Aspire
View reading list on Talis Aspire
Subject specific skills
Strategic thinking, Visioning, Big picture thinking & techniques, Practical implementation of strategy,
culture & behaviours in strategy
Transferable skills
Communication - verbal and written, Analytical , Organisational Awareness, Decision-making, Influencing & negotiation, Action planning, Reflection, Teams work, Professionalism, Sustainability
Study time
| Type | Required |
|---|---|
| Lectures | 15 sessions of 1 hour (10%) |
| Seminars | 15 sessions of 1 hour (10%) |
| Online learning (independent) | 45 sessions of 1 hour (30%) |
| Other activity | 15 hours (10%) |
| Assessment | 60 hours (40%) |
| Total | 150 hours |
Private study description
No private study requirements defined for this module.
Other activity description
additional online reading and videos and discussing with company representatives
Costs
No further costs have been identified for this module.
You do not need to pass all assessment components to pass the module.
Assessment group A2
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
| PMA written question | 80% | 48 hours | Yes (extension) |
|
One PMA written component. |
|||
| In module exercise and assessment | 20% | 12 hours | No |
|
An in-module exercise and assessment based on a case study, which comprises classroom, collaborative and independent working pulled together in a 15 minute group presentation (marked individually) to academic representatives at the end of the module. |
|||
Feedback on assessment
In-module - verbal and written feedback
Written PMA essay - written feedback using standard feedback form
Anti-requisite modules
If you take this module, you cannot also take:
- ES977-10 Business Strategy & Strategic Management
There is currently no information about the courses for which this module is core or optional.