Introductory description

As part of this module we focus on three areas:
(1) We will review consulting in the context of current trends (e.g., Digital Transformation incl. Design Thinking, and Sustainability).
(2) We will work on real live client projects (focusing mainly on Market Entry, using insights from Digital Marketing, as well as Sustainability).
(3) We will refine individual practical transferable skills, with effective oral and written communication skills being central to being seen as a consulting expert

Module web page

Module aims

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

We will cover the following aspects:
(1) Introduction to the module and to the assessments, including live project(s)
(2) Starting the consulting / client life cycle by writing effective proposals
(3) Review consulting in the context of current trends (e.g., Digital Transformation incl. Design Thinking, and Sustainability).
(4) Advising live clients (focusing mainly on Market Entry, using insights from Digital Marketing, as well as Sustainability).
(5) Emphasis on individual practical transferable skills, with effective oral and written communication skills being central to being seen as a consulting expert

Learning outcomes

By the end of the module, students should be able to:

• Demonstrate critical understanding of each of the components – as well as the overarching result - of the client consulting life cycle, including an ability to refine expertise across each of the steps
• Assess and evaluate current trends in consulting and transfer theories into practice

Indicative reading list

Reading lists can be found in Talis

Subject specific skills

Fulfil consulting needs of clients and communicate effectively with those clients

Transferable skills

Demonstrate written and oral communication skills

Demonstrate problem analysis and solution skills