WM9PR-15 Digital Retail Operations
Introductory description
This module offers an exploration into the realm of digital retail operations, providing a comprehensive understanding of the critical components that drive success in modern e-commerce.
It places specific focus on the strategic implementation and management of Enterprise Resource Planning (ERP) systems and integrated operational technologies that drive operational efficiency in modern digital retail.
Furthermore, the module will investigate the intricacies of contemporary supply chain management in a digital context, analyse the transformative impact of emerging technologies and continuous innovation, and critically evaluate various outsourcing strategies available for optimising e-commerce operations, including considerations for cybersecurity.
Module aims
This module aims to equip e-commerce and digital analytics students with the essential knowledge and practical skills to excel in leadership and management roles within digital retail. Students will learn to effectively manage operations, leverage emerging technology and automation, and make strategic data-informed decisions supported by analytics and AI in this dynamic sector, considering ethical, security, and organisational change management implications.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
- ERP in Digital Retail Operations
- Digital Transformation in Retail
- Emerging Technologies and Innovation
- Operational Ecosystems and Vendor Management.
- Cybersecurity
- AI and Automation in Digital Retail Operations
- Data Analytics and Decision Intelligence
- Intelligent Systems and Automation Technologies
Learning outcomes
By the end of the module, students should be able to:
- Evaluate how enterprise systems and cloud technologies support the operations function in digital retail and contribute to organisational success
- Design forward-looking operational strategies that leverage emerging technology innovations in digital retail to improve competitive advantage
- Critically evaluate outsourcing strategies for digital retail operations to optimise resources, scalability, and competitive advantage.
- Synthesise strategic recommendations for enterprise system implementation in complex digital retail environments
Indicative reading list
Reading lists can be found in Talis
Specific reading list for the module
Interdisciplinary
A mixture of technology/computing topics and business topics
International
Topics are of high international demand
Subject specific skills
ERP implementation and management skills, Emerging technology skills, Outsourcing strategy skills.
Transferable skills
Critical thinking, Problem solving, Communication, Teamwork and working effectively with others, Information literacy (research skills), Digital literacy, Professionalism, Organisational awareness.
Study time
| Type | Required |
|---|---|
| Lectures | 8 sessions of 1 hour (5%) |
| Seminars | 22 sessions of 1 hour (15%) |
| Online learning (independent) | 20 sessions of 1 hour (13%) |
| Private study | 40 hours (27%) |
| Assessment | 60 hours (40%) |
| Total | 150 hours |
Private study description
Private study will include preparing for lectures and seminars, reviewing lecture notes, and engaging with required readings and multimedia resources.
Costs
No further costs have been identified for this module.
You must pass all assessment components to pass the module.
Assessment group A2
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
Assessment component |
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| Implementation Reflective Poster Presentation | 30% | 18 hours | Yes (extension) |
|
Based on the collaborative simulation, students will create an individual reflective poster with recorded presentation critically evaluating their implementation experiences in digital retail contexts and synthesising strategic recommendations based on implementation challenges, collaborative processes, and lessons learned. |
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Reassessment component |
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| Implementation Strategic Analysis | No | ||
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Students will write an individual essay critically analysing a provided digital retail case study and synthesising strategic technology implementation recommendations that address implementation challenges and stakeholder needs. |
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Assessment component |
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| Individual Assignment - Digital Retail Operations Portfolio | 70% | 42 hours | Yes (extension) |
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Using a complex digital retail business scenario, this individual portfolio requires students to conduct in-depth strategic analysis. The portfolio explicitly requires mixed methods (written/visual/video). |
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Reassessment component |
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| Individual Assignment - Digital Retail Operations Portfolio | No | ||
|
Using a complex digital retail business scenario, this individual portfolio requires students to conduct in-depth strategic analysis. The portfolio explicitly requires mixed methods (written/visual/video). |
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Feedback on assessment
Written feedback for both assignments.
Courses
This module is Optional for:
- Year 1 of TWMS-H1S4 Postgraduate Taught e-Business Management (Full-time)