WM956-15 Enterprise eCommerce Solutions
Introductory description
The practice of eCommerce is today a critical part of almost all retail business. There is strong industry demand for graduates who are able to design, develop and optimise eCommerce solutions. This module will introduce students to eCommerce practice at an enterprise scale, and the technologies and techniques that go with it.
Module aims
This module studies the specific technologies and processes that characterise the transactional aspect of digital commerce. The module covers a range of topics incorporating both the technical, such as hosting solutions and web frameworks, through to the managerial, such as the integration of eCommerce solutions with business operations and developing effective and optimised promotional activities. The module has an emphasis on practice, with participants following an end-to-end process of eCommerce solution development.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
eCommerce Fundamentals
- Key concepts and academic models
- Applications across information systems and business
eCommerce Technology
- Headless Architecture
- Composable Commerce
- AI, Personalisation, and Automation
- Security & Compliance
Operations
- Logistics and Returns Management
- Payment Processing
- Sustainability
Design Principles
- Website design best practices
- Wireframing
- Conversion optimisation
Digital Marketing for eCommerce
- Customer Retention and Loyalty Strategies
- AI for driving traffic
Learning outcomes
By the end of the module, students should be able to:
- Critically evaluate key eCommerce technologies systematically to determine appropriate solutions for complex use-cases
- Critically apply design patterns and best practices in complex eCommerce implementations
- Evaluate advanced eCommerce functionalities to enhance user experience and optimise conversions.
- Critically reflect on the eCommerce implementation process to evaluate professional practice and identify opportunities for improvement
Indicative reading list
Specific reading list for the module
Subject specific skills
eCommerce, web development, conversion optimisation, eCommerce design, operations for eCommerce.
Transferable skills
Presentation skills, research, teamwork and working effectively with others, software development, critical thinking, problem solving, communication, professionalism, organisational awareness
Study time
| Type | Required |
|---|---|
| Lectures | 8 sessions of 1 hour (5%) |
| Seminars | 22 sessions of 1 hour (15%) |
| Practical classes | (0%) |
| Online learning (independent) | 20 sessions of 1 hour (13%) |
| Private study | 40 hours (27%) |
| Assessment | 60 hours (40%) |
| Total | 150 hours |
Private study description
Private study will include preparing for lectures and seminars, reviewing lecture notes, and engaging with required readings and multimedia resources.
Costs
No further costs have been identified for this module.
You must pass all assessment components to pass the module.
Assessment group A7
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
Assessment component |
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| eCommerce Implementation Portfolio - Individual | 100% | 60 hours | Yes (extension) |
|
A multimedia portfolio documenting the end-to-end eCommerce implementation process. |
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Reassessment component |
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| eCommerce Implementation Analysis and Design | No | ||
|
Using a provided client brief and business scenario, students will produce an implementation portfolio comprising of technology evaluation and selection rationale, design artefacts, conversion optimisation strategy, and reflective analysis of implementation considerations. |
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Feedback on assessment
Written feedback will be provided for the Portfolio assignment.
Courses
This module is Core optional for:
- Year 1 of TWMS-H1S4 Postgraduate Taught e-Business Management (Full-time)