WM956-15 Enterprise eCommerce Solutions
Introductory description
The practice of eCommerce is today a critical part of almost all retail business. There is strong industry demand for graduates who are able to design, develop and optimise eCommerce solutions. This module will introduce students to eCommerce practice at an enterprise scale, and the technologies and techniques that go with it.
Module aims
This module studies the specific technologies and processes that characterise the transactional aspect of digital commerce. The module covers a range of topics incorporating both the technical, such as hosting solutions and web frameworks, through to the managerial, such as the integration of eCommerce solutions with business operations and developing effective and optimised promotional activities. The module has an emphasis on practice, with participants following an end-to-end process of eCommerce solution development.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
eCommerce Fundamentals
- Key concepts and academic models
- Applications across information systems and business
eCommerce Technology
- Hosting options
- Content management systems
Operations
- Delivery methods
- Payment processing
- Transaction management
Design Principles
- Website design best practices
- Wireframing
- Conversion optimisation
Digital Marketing for eCommerce
- Audience-first marketing
- Content Marketing
Learning outcomes
By the end of the module, students should be able to:
- Demonstrate a comprehensive understanding of the key eCommerce technologies to determine an appropriate solution for given use-cases.
- Develop a comprehensive understanding of design patterns and best practices and their practical implementation.
- Critically evaluate advanced eCommerce functionalities to enhance user experience and increase conversions.
- Collaboratively analyse digital business requirements and practically implement an eCommerce website in a real-world setting.
Indicative reading list
View reading list on Talis Aspire
Subject specific skills
eCommerce, web development, conversion optimisation, eCommerce design, operations for eCommerce.
Transferable skills
Presentation skills, research, teamwork and working effectively with others, software development, critical thinking, problem solving, communication, professionalism, organisational awareness
Study time
| Type | Required |
|---|---|
| Lectures | 8 sessions of 1 hour (5%) |
| Seminars | 22 sessions of 1 hour (15%) |
| Practical classes | (0%) |
| Online learning (independent) | 30 sessions of 1 hour (20%) |
| Private study | 30 hours (20%) |
| Assessment | 60 hours (40%) |
| Total | 150 hours |
Private study description
Private study will include preparing for lectures and seminars, reviewing lecture notes, and engaging with required readings and multimedia resources.
Costs
No further costs have been identified for this module.
You must pass all assessment components to pass the module.
Assessment group A6
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
Assessment component |
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| Business Report | 70% | 42 hours | Yes (extension) |
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A business-style report on an eCommerce transformation in a given industry. |
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Reassessment component is the same |
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Assessment component |
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| eCommerce Website Build Presentation | 30% | 18 hours | No |
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A group presentation assignment where students will be implementing a website for a given client brief and presenting their strategy to WMG staff and peers. Peer Marking Process will be adopted in this assessment. |
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Reassessment component |
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| Individual Assessment | Yes (extension) | ||
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A reflective report detailing the website build process and how the website could be developed further. |
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Feedback on assessment
Verbal and written feedback will be provided for the the Group Project. Written feedback will be provided for the Business Report assignment.
Courses
This module is Core optional for:
- Year 1 of TWMS-H1S4 Postgraduate Taught e-Business Management (Full-time)