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Module Catalogue

IB263-15 Design Thinking for Digital Innovation

Department
Warwick Business School
Level
Undergraduate Level 2
Module leader
Bo Kelestyn
Credit value
15
Module duration
10 weeks
Assessment
Multiple
Study location
University of Warwick main campus, Coventry

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Introductory description

This is an elective module available for WBS and non-WBS students. To find detailed availability and to apply for this module, log in to my.wbs.ac.uk using your normal IT login details and apply via the my.wbs module application system. Once you’ve secured a place on my.wbs you should apply via your home department’s usual process, which usually takes place via eVision. Note that you do not require the module leader’s permission to study a WBS module, so please do not contact them to request it.

Module web page

Module aims

The main aim of this module is to offer a broad perspective on design thinking and digital
innovation. More specifically, students will:

  • assess frameworks, tools and mindsets for understanding design led innovation
  • explore the touchpoints between the organising logic of digital innovation and the principles of human centered design
  • consider design as a tool for technological innovation

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

The main aim of this module is to offer a broad perspective on design thinking and digital innovation. The sessions cover:
Introduction, key concepts, tensions, and cases of design thinking and digital innovation
Designing digital innovations: design inquiry and innovation insights gathering techniques
Practical design workshops
Managing and scaling digital innovations

Learning outcomes

By the end of the module, students should be able to:

  • Understand frameworks for innovation in digital service and product settings
  • Understand the organising logic of digital innovation and its implications for managing digital ventures
  • Understand design as a tool for technological innovation
  • Choose and apply relevant theoretical frameworks to analyse specific cases.

Indicative reading list

Boland, R.J., and Collopy, F. 2004a. "Design Matters for Management," in: Managing as Designing, R.J. Boland and F. Collopy
(eds.). Stanford, CA: Stanford University Press, pp. 3-18.
Boland, R. J., and Fred Collopy. 2004b "Toward a design vocabulary for management." Managing as designing (2004): 265-276.
Felin, T., and Zenger, T.R. 2014. "Closed or Open Innovation? Problem Solving and the Governance Choice," Research Policy
(43:5), pp. 914-925.
Kolko, J. 2015. "Design Thinking Comes of Age," Harvard Business Review (September), pp 66-71.
Liedtka, J., and Ogilvie, T. 2010. "Ten Tools for Design Thinking " Darden Business Publishing (Case: UVA-BP-0550 ).
Martin, R. 2009. "Transforming the Corporation: The Design of Procter & Gamble - How Design Thinking Turned the Business
Around " Harvard Business Case (Case: 5502BC The Design of Business: Why Design Thinking Is the Next Competitive
Advantage).
Morgan, L., and Finnegan, P. 2014. "Beyond Free Software: An Exploration of the Business Value of Strategic Open Source," The
Journal of Strategic Information Systems (23:3), pp. 226-238.
Quah, D. 2003. "Digital Goods and the New Economy," in New Economy Handbook, D. Jones (ed.). Academic Press Elsevier
Science, pp. 289-321.
Saebi, T., and Foss, N.J. 2014. "Business Models for Open Innovation: Matching Heterogeneous Open Innovation Strategies with
Business Model Dimensions," European Management Journal (33:3), pp. 201-213.
Thomke, S., and Feinberg, B. 2009. "Design Thinking and Innovation at Apple " Harvard Business Case (Case: 9-609-066 ).
Yoo, Y., Henfridsson, O., and Lyytinen, K. 2010. "The New Organizing Logic of Digital Innovation: An Agenda for Information
Systems Research," Information Systems Research (21:4), pp 724-735.
Yoo, Y., and Kim, K. 2015. "How Samsung Became a Design Powerhouse," Harvard Business Review (September), pp 72-78.

Subject specific skills

To review key challenges in effectively designing digital innovations.
Experiment with and reflect on digital innovation and digital transformation to find sustainable solutions or to create sustainable value To be able to present a technology proposal, highlighting strengths and weaknesses of designs leading to a balanced view and recommendation.

Transferable skills

Learn how to conduct design inquiry.
Practice and demonstrate key transferable employability skills, in particular effective teamwork, effective
communication skills and an appreciation for the need of social and environmental sustainability, underpinned by
ethical considerations

Study time

Type Required
Tutorials 20 sessions of 1 hour (13%)
Online learning (independent) 10 sessions of 1 hour (7%)
Private study 46 hours (31%)
Assessment 74 hours (49%)
Total 150 hours

Private study description

Private Study.

Costs

No further costs have been identified for this module.

You do not need to pass all assessment components to pass the module.

Assessment group A5
Weighting Study time Eligible for self-certification
Individual Assignment 70% 51 hours Yes (extension)
Group Video 20% 15 hours No
Participation 10% 8 hours No
Assessment group R3
Weighting Study time Eligible for self-certification
Individual Assignment 70% Yes (extension)
Individual Assignment 30% Yes (extension)

Replaces Groupwork and Participation
Feedback on assessment

Individual written feedback Oral and written feedback for design project.

Courses

This module is Optional for:

  • UIBA-N20B BSc in Management
    • Year 2 of N20B Management
    • Year 2 of N20B Management
    • Year 2 of N23K Management with Accounting
    • Year 2 of N234 Management with Digital Business
    • Year 2 of N235 Management with Entrepreneurship
    • Year 2 of N232 Management with Finance
    • Year 2 of N252 Management with Marketing
    • Year 2 of N23L Management with Strategy and Organisation
  • Year 1 of UIOA-EEU Undergraduate EU Exchange
  • Year 2 of UGEA-RN21 Undergraduate German and Business Studies
  • Year 2 of UIPA-L8N1 Undergraduate Global Sustainable Development and Business
  • UIBA-N20F Undergraduate International Management
    • Year 2 of N20F International Management
    • Year 2 of N20F International Management
    • Year 2 of N20S International Management (with Accounting)
    • Year 2 of N20T International Management (with Chinese)
    • Year 2 of N20P International Management (with Entrepreneurship)
    • Year 2 of N20M International Management (with Finance)
    • Year 2 of N20U International Management (with French)
    • Year 2 of N20L International Management (with Marketing)
    • Year 2 of N20V International Management (with Spanish)
    • Year 2 of N20W International Management (with Strategy and Organisation)
    • Year 2 of N20N International Management with Digital Business
    • Year 2 of N20E Management (with Foundation Year)
    • Year 2 of N234 Management with Digital Business
  • UIBA-N20J Undergraduate Management (with Foundation Year and Placement Year/Undergraduate Partnership Programme)
    • Year 3 of N20J Management (Foundation Year and Placement)
    • Year 3 of N20K Management (Foundation Year and UPP)
    • Year 3 of N23H Management with Digital Business (with Foundation Year and Placement Year)
    • Year 3 of N23J Management with Entrepreneurship (with Foundation Year and Placement Year)
    • Year 3 of N23G Management with Finance (with Foundation Year and Placement Year)
    • Year 3 of N255 Management with Marketing (with Foundation Year and Placement Year)
  • UIBA-N20E Undergraduate Management (with Foundation Year)
    • Year 3 of N20E Management (with Foundation Year)
    • Year 3 of N23N Management with Accounting (with Foundation Year and Placement Year)
    • Year 3 of N23M Management with Accounting (with Foundation Year)
    • Year 3 of N23E Management with Digital Business (with Foundation Year)
    • Year 3 of N23F Management with Entrepreneurship (with Foundation Year)
    • Year 3 of N23D Management with Finance (with Foundation Year)
    • Year 3 of N252 Management with Marketing
    • Year 3 of N254 Management with Marketing (with Foundation Year)
    • Year 3 of N23P Management with Strategy and Organisation (with Foundation Year)
  • UIBA-N20C Undergraduate Management (with Placement Year/Undergraduate Partnership Programme)
    • Year 2 of N20M International Management (with Finance)
    • Year 2 of N20B Management
    • Year 2 of N20D Management (Undergraduate Partnership Programme)
    • Year 2 of N20C Management (with Placement Year)
    • Year 2 of N20Q Management with Accounting (with Placement Year)
    • Year 2 of N236 Management with Digital Business (with Placement Year)
    • Year 2 of N237 Management with Entrepreneurship (with Placement Year)
    • Year 2 of N232 Management with Finance
    • Year 2 of N233 Management with Finance (with Placement Year)
    • Year 2 of N253 Management with Marketing (with Placement Year)
    • Year 2 of N23L Management with Strategy and Organisation
    • Year 2 of N20R Management with Strategy and Organisation (with Placement Year)
  • UIOA-EOS Undergraduate Overseas Exchange
    • Year 2 of UEOS Undergraduate Overseas Exchange
    • Year 2 of UEOS Undergraduate Overseas Exchange