ES919-15 eBusiness Fundamentals (eBF)
Introductory description
The module addresses accelerating change and competitiveness in a client-driven environment, the use of ever more sophisticated IT and emerging lifestyles whilst maintaining robust core business values and commercial and operational integrity. This module introduces key concepts, technologies and techniques in digital business and their impact on organisations.
Module aims
This module allows the participants to examine the impact of digital business techniques on individual organisations, and it provides a structure within which participants are able to place learning from subsequent specialist modules in context.
It enables participants to approach the use of developing digital technologies for business management from a new perspective. In the past the use of communication has been used as an enabler to enhance business practice. In this module participants will consider the digital business and digital commerce techniques as a structural core around which traditional business processes can be mapped, thus providing organisations with the potential for massive improvement in the way in which their enterprises are managed.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
- Digital Business Core Concepts
o Key Topics in Digital Business
o Research Themes in Digital Business - Management of Digital Business
o Information Systems
o Digital Business Security
o Supply Chain Management
o Digital Marketing
o Big Data and Data Science
o Digital Transformation and Collaboration
o Current Trends
o Case Studies
o Data Analysis Methods
o Applications
o Industry Consultancy Projects
Learning outcomes
By the end of the module, students should be able to:
- Demonstrate a comprehensive understanding of the key drivers and uses of digital technologies in organisations
- Critically evaluate specific eBusiness technologies and assess their impact upon existing business models
- Identify and analyse new opportunities to support and optimise business processes using digital business methodologies
- Interpret and evaluate complex organisational problems and requirements
- Collaboratively develop a transformation strategy for a given business scenario
Indicative reading list
E-commerce 2019: business. technology. society. Book by Kenneth C. Laudon; Carol Guercio Traver 2019 Global
edition
Digital business and e-commerce management. Book by Dave Chaffey; Tanya Hemphill; David Edmundson-Bird 2019 Seventh edition
Electronic Commerce 2018: A Managerial and Social Networks Perspective. Book by Deborra Turban, Efraim;
Outland, Jon; King, David; Lee, Jae Kyu; Liang, Ting-Peng; Turban 2018 9
View reading list on Talis Aspire
Interdisciplinary
A mixture of business and technology topics
International
Topics are of high international demand.
Subject specific skills
Identify the key drivers and uses of digital business technology in organisations,
evaluate how digital technologies and techniques impact upon business models,
identify new opportunities to support and optimise business processes,
collaborate to develop a transformational strategy for a given business scenario.
Transferable skills
Communication, Teamwork and working effectively with others, Information literacy, Digital literacy, Problem Solving
Study time
| Type | Required |
|---|---|
| Lectures | 20 sessions of 1 hour (13%) |
| Seminars | 10 sessions of 1 hour (7%) |
| Practical classes | (0%) |
| Online learning (independent) | 30 sessions of 1 hour (20%) |
| Private study | 30 hours (20%) |
| Assessment | 60 hours (40%) |
| Total | 150 hours |
Private study description
Students come from a variety of backgrounds so some aspects of the course may not be familiar to them. This time allowance gives them time to direct their own learning.
Costs
No further costs have been identified for this module.
You must pass all assessment components to pass the module.
Assessment group A6
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
Assessment component |
|||
| Business Report | 70% | 42 hours | Yes (extension) |
|
Business report analysing opportunities to support and optimise business processes using digital business methodologies. |
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Reassessment component is the same |
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Assessment component |
|||
| Group Assessment | 30% | 18 hours | No |
|
Group presentation focusing on the development of a transformational strategy for a given business scenario. Peer marking process will be adopted. |
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Reassessment component |
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| Individual Presentation | Yes (extension) | ||
|
Individual presentation focusing on the development of a transformational strategy for a given business scenario. |
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Feedback on assessment
Written group feedback for the group assessment. Written individual feedback for the individual assignment.
Pre-requisites
Courses
This module is Core for:
- Year 1 of TWMS-H1S4 Postgraduate Taught e-Business Management (Full-time)