ES919-15 eBusiness Fundamentals (eBF)
Introductory description
The module addresses accelerating change and competitiveness in a client-driven environment, the use of ever more sophisticated IT and emerging lifestyles whilst maintaining robust core business values and commercial and operational integrity.
Module aims
This module allows the participants to examine the impact of eBusiness techniques on individual organisations, and it provides a structure within which delegates are able to place learning from subsequent specialist modules in context.
It enables delegates to approach the use of developing electronic technologies for business management from a new perspective. In the past the use of communication has been used as an enabler to enhance business practice. In this module participants will consider the eBusiness and eCommerce techniques as a structural core around which traditional business processes can be mapped, thus providing organisations with the potential for massive improvement in the way in which their enterprises are managed.
Alongside shared content, which focuses on the fundamentals of eBusiness practice across the full breadth of its applications, participants will also cover a set of topics and activities focusing on a pre-selected specialism. These specialisms allow a focus on specific applications and industries relevant to the specialism, but across a set of shared themes that are covered in all specialisms. In other words, all participants cover the same themes, but for some of these the context in which they are covered varies based on specialism.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
- eBusiness Core Concepts
o Key Topics in eBusiness
o Research Themes in eBusiness - Management of eBusiness
o Information Systems
o International eBusiness
o eBusiness Security
o eSupply Chain Management - eBusiness Applications
o Digital Marketing
o Knowledge Management
o Big Data and Data Science
o eTransformation and Collaboration - Specialisms
o Current Trends
o Case Studies
o Data Analysis Methods
o Applications
o Management Issues
o Industry Consultancy Projects - Collaborative work
o Building and editing a website.
Learning outcomes
By the end of the module, students should be able to:
- Demonstrate a comprehensive understanding of the key drivers and uses of eBusiness technology in organisations
- Critically evaluate specific eBusiness technologies and assess their impact upon existing business models
- Critically evaluate new opportunities to support and optimise business processes using eBusiness methodologies
- Interpret and evaluate complex organisational problems and requirements
- Apply cutting-edge online technologies for collaboration and to publish research outputs
Indicative reading list
Reading lists can be found in Talis
Specific reading list for the module
Subject specific skills
Identify the key drivers and uses of eBusiness technology in organisations; evaluate how eBusiness technologies and techniques impact upon business models and identify new opportunities to support and optimise business processes.; create and publish information using online collaborative tools.
Transferable skills
Communication, Teamwork and working effectively with others, Information literacy, Digital literacy, Problem Solving
Study time
| Type | Required |
|---|---|
| Lectures | 20 sessions of 1 hour (13%) |
| Seminars | 10 sessions of 1 hour (7%) |
| Practical classes | (0%) |
| Online learning (independent) | 60 sessions of 1 hour (40%) |
| Assessment | 60 hours (40%) |
| Total | 150 hours |
Private study description
No private study requirements defined for this module.
Costs
No further costs have been identified for this module.
You do not need to pass all assessment components to pass the module.
Assessment group A4
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
| Business Report | 80% | 50 hours | Yes (extension) |
|
Business report on digital transformation opportunities for a company in a given industry |
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| Group web content build | 20% | 10 hours | No |
|
Students create, build and edit appropriate website content |
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Assessment group R3
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
| Business Report | 100% | No | |
|
Business report on digital transformation opportunities for a company in a given industry |
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Feedback on assessment
For post module work – individual feedback on PMA.
Courses
This module is Core for:
- Year 1 of TWMS-H1S4 Postgraduate Taught e-Business Management (Full-time)