Introductory description

The module addresses accelerating change and competitiveness in a client-driven environment, the use of ever more sophisticated IT and emerging lifestyles whilst maintaining robust core business values and commercial and operational integrity.

Module aims

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

• eBusiness Core Concepts
  o Key Topics in eBusiness
  o Research Themes in eBusiness
• Management of eBusiness
  o Information Systems
  o International eBusiness
  o eBusiness Security
  o eSupply Chain Management
• eBusiness Applications
  o Digital Marketing
  o Knowledge Management
  o Big Data and Data Science
  o eTransformation and Collaboration
• Specialisms
  o Current Trends
  o Case Studies
  o Data Analysis Methods
  o Applications
  o Management Issues
  o Industry Consultancy Projects
• Collaborative work
  o Building and editing a website.

Learning outcomes

By the end of the module, students should be able to:

• Demonstrate a comprehensive understanding of the key drivers and uses of eBusiness technology in organisations
• Critically evaluate specific eBusiness technologies and assess their impact upon existing business models
• Critically evaluate new opportunities to support and optimise business processes using eBusiness methodologies
• Interpret and evaluate complex organisational problems and requirements
• Apply cutting-edge online technologies for collaboration and to publish research outputs

Indicative reading list

Chaffey D (2014). Digital Business and E-Commerce Management. Pearson: Harlow, UK. ISBN-13: 978-0273786542.
Jelassi T, Enders A and Martínez-López FJ (2014). Strategies for e-Business: Creating value through electronic and mobile commerce. Pearson: Harlow, UK. ISBN-13: 978-0273757870.
Kaufman A and Horton C (2015). Digital Marketing: Integrating strategy and tactics with values; a guidebook for executives, managers, and students. Routledge: New York, NY; and London, UK. ISBN-13: 978-0415716741.
Kim G, Behr K and Spafford G (2013). The Phoenix Project: A novel about IT, DevOps, and helping your business win. IT Revolution Press. ISBN-13: 978-0988262591
Laudon KC and Traver CG (2016). E-commerce 2016: Business, technology, society. Pearson: Harlow, UK. ISBN-13: 978-1292109961.
Mayer-Schönberger V and Cukier K (2013). Big Data – A Revolution That Will Transform How We Live, Think and Work. John Murray: London, UK. ISBN-13: 978-184854790
Meier A and Stormer H (2009). eBusiness & eCommerce: Managing the digital value chain. Springer: Berlin, DE and London, UK. ISBN-13 978-3540893288.
Reis E (2011). The Lean Startup: How constant innovation creates radically successful businesses. Penguin: London, UK. ISBN-13: 978-0670921607
Turban E, Outland J, King D, Lee J, Liang T and Turban D (2018). Electronic Commerce 2018: A managerial and social networks perspective. Springer: Cham, CH. ISBN-13: 978-3319587141.

View reading list on Talis Aspire

Subject specific skills

Identify the key drivers and uses of eBusiness technology in organisations; evaluate how eBusiness technologies and techniques impact upon business models and identify new opportunities to support and optimise business processes.; create and publish information using online collaborative tools.

Transferable skills

Communication, Teamwork and working effectively with others, Information literacy, Digital literacy, Problem Solving