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Module Catalogue

IB2B4-15 Digital Business

Department
Warwick Business School
Level
Undergraduate Level 2
Module leader
Melody Zou
Credit value
15
Module duration
10 weeks
Assessment
Multiple
Study location
University of Warwick main campus, Coventry

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Introductory description

This is an elective module available to both WBS and non-WBS students.
Employ a social technical view to look at the role of technology in the workplace and business environment
Present digital business as a combination of technology, processes and social connections inside and outside organisations.
Explain how to manage information and digital media to support communication and collaboration inside organisations.
Explain how to make use of information and technology to conduct an online business

Module web page

Module aims

Employ a social technical view to look at the role of technology in the workplace and business environment
Present digital business as a combination of technology, processes and social connections inside and outside organisations.
Explain how to manage information and digital media to support communication and collaboration inside organisations.
Explain how to make use of information and technology to conduct an online business

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

Networked enterprise

  • disruptive technologies in the digital age
  • value chain thinking
  • context of organization
    Digital workplace
  • communication & collaboration & Organisation
  • knowledge management
  • business intelligence
    Digital business
  • e-commerce
  • create your own online business
  • digital marketing

Learning outcomes

By the end of the module, students should be able to:

  • Define digital business as a combination of technology, processes, and people
  • Explain the role of information in decision-making and how to manage it using technologies and digital media
  • Understand the role of technology and managing knowledge and business intelligence in organisations
  • Understand the role of technology and in operating a business online
  • Demonstrate a detailed awareness of how technology is enabling and driving changes in the workplace, including changes to business models
  • Discuss critically the role of technology in modern organisations and construct arguments regarding the use of digital media to support the modern workplaces
  • Understand the key debates on competing technologies regarding the operating context

Indicative reading list

Valacich, J. S., and Schneider, C. 2018. Information Systems Today: Managing in the Digital World, (Eighth edition ed.). Harlow,
England: Pearson.
Laudon, K. C., and Laudon, J. P. 2018. Management Information Systems: Managing the Digital Firm, (Fifteenth edition ed.).
Harlow, England: Pearson.
Boddy, D., Boonstra, A., and Kennedy, G. 2008. Managing Information Systems: Strategy and Organisation, (3rd ed ed.). Harlow,
England: Pearson.
Turban, E., Whiteside, J., King, D., and Outland, J. 2017. Introduction to Electronic Commerce and Social Commerce, (4th edition
ed.). Cham: Springer International Publishing.
Turban, E., Strauss, J., and Lai, L. 2016. Social Commerce: Marketing, Technology and Management, (1st ed. 2016 ed.). Cham:
Springer International Publishing
Barringer, B. R., and Ireland, R. D. 2012. Entrepreneurship: Successfully Launching New Ventures, (4th edition, Global Edition
ed.). Boston: Pearson/Prentice Hall.
Turban, E. 2008. Business Intelligence: A Managerial Approach. Upper Saddle River, N.J.: Pearson Prentice Hall.
Porter, M. E., and Heppelmann, J. E. 2014. "How Smart, Connected Products Are Transforming Competition," Harvard Business
Review (92: 11), pp. 64-88.
Porter, M. E., and Heppelmann, J. E. 2015. "How Smart, Connected Products Are Transforming Companies," Harvard Business
Review (93: 10), pp. 96-16.
McAfee, A. P. 2009. "Shattering the Myths About Enterprise 2.0," Harvard Business Review (87: 11), pp. 1-6.
McAfee, A. P. 2006. "Enterprise 2.0: The Dawn of Emergent Collaboration," MIT Sloan Management Review (47: 3), pp. 21-28.
Rigby, D. K. 2014. "Digital-Physical Mashups," Harvard Business Review (92: 9), pp. 84-92.

Subject specific skills

Form a plan to deploy workplace technologies which is aligned with the purpose and goals of the organisation

Transferable skills

Demonstrate written communication skills.
Demonstrate oral communication skills.
Demonstrate problem solving skills.
Use appropriate information technology.
Exhibit leadership, team building and project
management skills

Study time

Type Required
Lectures 10 sessions of 1 hour (13%)
Seminars 9 sessions of 1 hour (12%)
Online learning (independent) 10 sessions of 1 hour (13%)
Private study 48 hours (62%)
Total 77 hours

Private study description

No private study requirements defined for this module.

Costs

No further costs have been identified for this module.

You do not need to pass all assessment components to pass the module.

Assessment group A3
Weighting Study time Eligible for self-certification
Individual Assignment 70% 51 hours Yes (extension)
Participation 10% 7 hours No
Class test 20% 15 hours No
Assessment group R2
Weighting Study time Eligible for self-certification
Individual Assignment 30% Yes (extension)
Individual Assignment 70% Yes (extension)
Feedback on assessment

Tutors will provide individual students with detailed written feedback on their assessed coursework

Courses

Course availability information is based on the current academic year, so it may change.

This module is Optional for:

  • UIBA-N20B BSc in Management
    • Year 2 of N20B Management
    • Year 2 of N20B Management
    • Year 2 of N23K Management with Accounting
    • Year 2 of N234 Management with Digital Business
    • Year 2 of N235 Management with Entrepreneurship
    • Year 2 of N232 Management with Finance
    • Year 2 of N252 Management with Marketing
    • Year 2 of N23L Management with Strategy and Organisation
  • Year 1 of UIOA-EEU Undergraduate EU Exchange
  • Year 2 of UECA-L1N2 Undergraduate Economics and Management
  • Year 2 of UECA-L1N3 Undergraduate Economics and Management (with Intercalated Year)
  • UIOA-ESO Undergraduate European Exchange
    • Year 1 of UESO Undergraduate European Exchange
    • Year 1 of UESO Undergraduate European Exchange
  • Year 2 of UGEA-RN21 Undergraduate German and Business Studies
  • Year 2 of UIPA-L8N1 Undergraduate Global Sustainable Development and Business
  • Year 2 of UIPA-L8N2 Undergraduate Global Sustainable Development and Business Studies (with Intercalated Year)
  • UIBA-N20F Undergraduate International Management
    • Year 2 of N20F International Management
    • Year 2 of N20F International Management
    • Year 2 of N20S International Management (with Accounting)
    • Year 2 of N20T International Management (with Chinese)
    • Year 2 of N20P International Management (with Entrepreneurship)
    • Year 2 of N20M International Management (with Finance)
    • Year 2 of N20U International Management (with French)
    • Year 2 of N20L International Management (with Marketing)
    • Year 2 of N20V International Management (with Spanish)
    • Year 2 of N20W International Management (with Strategy and Organisation)
    • Year 2 of N20N International Management with Digital Business
    • Year 2 of N20E Management (with Foundation Year)
    • Year 2 of N234 Management with Digital Business
  • UIBA-N220 Undergraduate International Management (with Foundation Year)
    • Year 3 of N220 International Management (with Foundation Year)
    • Year 3 of N221 International Management with Accounting (with Foundation Year)
    • Year 3 of N226 International Management with Chinese (with Foundation Year)
    • Year 3 of N223 International Management with Digital Business (with Foundation Year)
    • Year 3 of N224 International Management with Entrepreneurship (with Foundation Year)
    • Year 3 of N222 International Management with Finance (with Foundation Year)
    • Year 3 of N227 International Management with French (with Foundation Year)
    • Year 3 of N225 International Management with Marketing (with Foundation Year)
    • Year 3 of N228 International Management with Spanish (with Foundation Year)
    • Year 3 of N229 International Management with Strategy and Organisation (with Foundation Year)
  • UIBA-N20J Undergraduate Management (with Foundation Year and Placement Year/Undergraduate Partnership Programme)
    • Year 3 of N20J Management (Foundation Year and Placement)
    • Year 3 of N20K Management (Foundation Year and UPP)
    • Year 3 of N23H Management with Digital Business (with Foundation Year and Placement Year)
    • Year 3 of N23J Management with Entrepreneurship (with Foundation Year and Placement Year)
    • Year 3 of N23G Management with Finance (with Foundation Year and Placement Year)
    • Year 3 of N255 Management with Marketing (with Foundation Year and Placement Year)
  • UIBA-N20E Undergraduate Management (with Foundation Year)
    • Year 3 of N20E Management (with Foundation Year)
    • Year 3 of N23N Management with Accounting (with Foundation Year and Placement Year)
    • Year 3 of N23M Management with Accounting (with Foundation Year)
    • Year 3 of N23E Management with Digital Business (with Foundation Year)
    • Year 3 of N23F Management with Entrepreneurship (with Foundation Year)
    • Year 3 of N23D Management with Finance (with Foundation Year)
    • Year 3 of N252 Management with Marketing
    • Year 3 of N254 Management with Marketing (with Foundation Year)
    • Year 3 of N23P Management with Strategy and Organisation (with Foundation Year)
  • UIBA-N20C Undergraduate Management (with Placement Year/Undergraduate Partnership Programme)
    • Year 2 of N20M International Management (with Finance)
    • Year 2 of N20B Management
    • Year 2 of N20D Management (Undergraduate Partnership Programme)
    • Year 2 of N20C Management (with Placement Year)
    • Year 2 of N20Q Management with Accounting (with Placement Year)
    • Year 2 of N236 Management with Digital Business (with Placement Year)
    • Year 2 of N237 Management with Entrepreneurship (with Placement Year)
    • Year 2 of N232 Management with Finance
    • Year 2 of N233 Management with Finance (with Placement Year)
    • Year 2 of N253 Management with Marketing (with Placement Year)
    • Year 2 of N23L Management with Strategy and Organisation
    • Year 2 of N20R Management with Strategy and Organisation (with Placement Year)
  • UIOA-EOS Undergraduate Overseas Exchange
    • Year 1 of UEOS Undergraduate Overseas Exchange
    • Year 1 of UEOS Undergraduate Overseas Exchange
  • Year 1 of UIOA-EUS Undergraduate USA Exchange