IB005-15 Foundations of Business
To provide a broad and integrate introduction to business that consolidates prior learning and experience, and generates an interest and enthusiasm for the study of business.
To present opportunities for development of a range of practical, presentational, personal, interpersonal, cognitive and transferable skills.
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
- Business Fundamentals.
- Strategy, Vision and Mission.
- Modern Management.
- Value Propositions.
- Operations Management.
- Business in Practice Field Trip.
- Marketing Mix.
- Project Management.
- The X, Y and Z Generations at Work.
- Business Plans.
By the end of the module, students should be able to:
- Demonstrate knowledge and understanding of organisations and the business environment in which they operate.
- Identify and discuss issues relating to operations, management, marketing and strategy.
- Analyse and evaluate the interplay between the organisation and its operations, management, marketing and strategy.
- Think critically in order to solve business problems.
- Analyse and evaluate business data and sources of information.
Indicative reading list
Barrow, C., P. Barrow & R. Brown (2018) The Business Plan Workbook: A step-by-step guide to creating and developing a successful business (9th edn.), London: KoganPage.
Combe, C. (2014) Introduction to Management, Oxford: OUP
Hunt, V. et al. (2018) Delivering through Diversity, Available at: https://www.mckinsey.com/business-functions/organization/ourinsights/delivering-through-diversity.
Paliszkiewicz, J. (2018) ‘Trust: A Multifaceted Notion’ in B. KozÌuch, S. J. Magala & J. Paliszkiewicz (eds.) Managing Public Trust, Cham: Palgrave Macmillan 9-23
Slack, N. & A. Brandon-Jones (2019) Operations Management (9th edn.), Harlow: Pearson
Yaneva, M. (2018) 'Z Generation in Corporate Environment. How to Address it?' 27th International Scientific Conference on Economic and Social Development (Rome) p739-745
Young Entrepreneurs Forum (2016) How To Write a Business Plan To Start Your Own Business, Available online: https://www.youtube.com/watch?v=Fqch5OrUPvA
Subject specific skills
Evaluate a vision, mission and enablers.
Differentiate between leadership and management activities of the past and present.
Analyse and suggest improvements for teams and organisational structures.
Write the value proposition and do a marketing mix review for a product or service.
Suggest improvements for a supply chain and restaurant's operations.
Create a business plan.
Demonstrate competence communication (written and oral), presentation, data analysis, time management, digital literacy, peer-review and team-working skills.
|Lectures||10 sessions of 2 hours (13%)|
|Seminars||10 sessions of 1 hour (7%)|
|Private study||48 hours (32%)|
|Assessment||72 hours (48%)|
Private study description
No further costs have been identified for this module.
You do not need to pass all assessment components to pass the module.
Assessment group A1
|Individual Assignment||50%||36 hours|
|Individual Presentation||40%||29 hours|
A2 size poster.
Assessment group R1
|Individual Assignment (Reassessment)||50%|
|Individual Assignment (replaces PPT/poster and participation)||50%|
Feedback on assessment
Feedback will be provided via my.wbs.
There is currently no information about the courses for which this module is core or optional.