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IB005-15 Foundations of Business

Warwick Business School
Module leader
Vikki Abusidualghoul
Credit value
Module duration
10 weeks
Study location
University of Warwick main campus, Coventry
Introductory description


Module web page

Module aims

To provide a broad and integrate introduction to business that consolidates prior learning and experience, and generates an interest and enthusiasm for the study of business.
To present opportunities for development of a range of practical, presentational, personal, interpersonal, cognitive and transferable skills.

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

  • Business Fundamentals.
  • Strategy, Vision and Mission.
  • Modern Management.
  • Value Propositions.
  • Operations Management.
  • Business in Practice Field Trip.
  • Marketing Mix.
  • Project Management.
  • The X, Y and Z Generations at Work.
  • Business Plans.
Learning outcomes

By the end of the module, students should be able to:

  • Demonstrate knowledge and understanding of organisations and the business environment in which they operate.
  • Identify and discuss issues relating to operations, management, marketing and strategy.
  • Analyse and evaluate the interplay between the organisation and its operations, management, marketing and strategy.
  • Think critically in order to solve business problems.
  • Analyse and evaluate business data and sources of information.
Indicative reading list

Barrow, C., P. Barrow & R. Brown (2018) The Business Plan Workbook: A step-by-step guide to creating and developing a successful business (9th edn.), London: KoganPage.
Combe, C. (2014) Introduction to Management, Oxford: OUP
Hunt, V. et al. (2018) Delivering through Diversity, Available at:
Paliszkiewicz, J. (2018) ‘Trust: A Multifaceted Notion’ in B. KozÌuch, S. J. Magala & J. Paliszkiewicz (eds.) Managing Public Trust, Cham: Palgrave Macmillan 9-23
Slack, N. & A. Brandon-Jones (2019) Operations Management (9th edn.), Harlow: Pearson
Yaneva, M. (2018) 'Z Generation in Corporate Environment. How to Address it?' 27th International Scientific Conference on Economic and Social Development (Rome) p739-745
Young Entrepreneurs Forum (2016) How To Write a Business Plan To Start Your Own Business, Available online:

Subject specific skills

Evaluate a vision, mission and enablers.
Differentiate between leadership and management activities of the past and present.
Analyse and suggest improvements for teams and organisational structures.
Write the value proposition and do a marketing mix review for a product or service.
Suggest improvements for a supply chain and restaurant's operations.
Create a business plan.

Transferable skills

Demonstrate competence communication (written and oral), presentation, data analysis, time management, digital literacy, peer-review and team-working skills.

Study time

Type Required
Lectures 10 sessions of 2 hours (13%)
Seminars 10 sessions of 1 hour (7%)
Private study 48 hours (32%)
Assessment 72 hours (48%)
Total 150 hours
Private study description

Private study.


No further costs have been identified for this module.

You do not need to pass all assessment components to pass the module.

Assessment group A
Weighting Study time
Individual Assignment 50% 37 hours
Individual Presentation 20% 14 hours

A2 size poster.

Participation 10% 7 hours
Coursework Portfolio 20% 14 hours
Assessment group R
Weighting Study time
Individual Assignment (Reassessment) 60%
Coursework Portfolio (Reassessment) 40%
Feedback on assessment

Feedback will be provided via my.wbs.

There is currently no information about the courses for which this module is core or optional.