Introductory description

The focus of this module is on marketing opportunities for clients so that they are aware of how and why to engage in career development learning delivered by a university careers service, placement unit, volunteer centre or other department. Support for career development can involve a wide range of activities including one-to-one discussions, group work, courses, online activities, curriculum activity, placements, work experience, large and small events, employer engagement, careers information, reading and job applications. All of these can be better explained to our clients through effective marketing.

Module web page

Module aims

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

Marketing definitions.
Service marketing.
Linking service marketing and career development theories.
Marketing environment.
Segmenting markets.
Marketing information and research.
The marketing mix.
Strategy Implementation.

Learning outcomes

By the end of the module, students should be able to:

• Demonstrate knowledge and understanding of service marketing and how this can be integrated with career development theories
• Critically evaluate marketing activities within their service context with reference to theory and practice
• Identify proposals to implement effectively improvements to marketing activities within their service context
• Present material in clear written form by identifying, analysing and applying key texts and practices using appropriate and adequate structure, spelling, grammar, syntax, length and referencing

Indicative reading list

Reading lists can be found in Talis

Specific reading list for the module

Subject specific skills

Demonstrate knowledge and understanding of service marketing and how integrates with career development theories;
Critically evaluate marketing activities within their service context with reference to theory and practice;
Identify proposals to implement effectively improvements to marketing activities within their service context.

Transferable skills

Present material in clear written form by identifying, analysing and applying key texts and practices using appropriate and adequate structure, spelling, grammar, syntax, length and referencing.