Introductory description

The module provides the core concepts and theoretical insights for analysing public opinion and political participation. It provides the theoretical frameworks for understanding the nature of mass beliefs, political participation, value change, elections and parties, social cleavages, partisanship, political attitudes, and political representation.

Module aims

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

1. Introduction
2. The nature of mass beliefs
3. Political participation
4. Alignment and dealignment
5. Values in change
6. Reading week
7. Valence politics
8. Campaigning and the mass media
9. Electoral geography and electoral systems
10. Political representation

Learning outcomes

By the end of the module, students should be able to:

• Describe and compare the main meanings of public opinion and understand the circumstances that influence which meaning is best.
• Understand and analyse the primary scholarly and political debates about public opinion throughout history up to the present day.
• Distinguish and appraise the key theories of public opinion.
• Know the basic methods to measure and analyse public opinion and understand their merits and limits.
• Communicate, interpret, and evaluate scholarly and professional studies of public opinion.

Indicative reading list

Reading lists can be found in Talis

Specific reading list for the module

Subject specific skills

• To describe and compare the main meanings of public opinion and understand the circumstances that influence which meaning is best.
• To understand and analyse the primary scholarly and political debates about public opinion throughout history up to the present day.
• To distinguish and appraise the key theories of public opinion.
• To know the basic methods to measure and analyse public opinion and understand their merits and limits.
• To communicate, interpret, and evaluate scholarly and professional studies of public opinion.

Transferable skills

• The ability to apply the concepts and theories that you have learned to review, consolidate, extend and apply your knowledge and understanding.
• The generic skills necessary for employment related to Politics and International Studies: lateral thinking; problem solving; detailed critical analysis and interpretation of a variety of primary and secondary sources; the ability to digest, retain and apply complex information and ideas; an understanding of language; skills in research, independent study, group discussion, and in oral and written presentation; the ability to consider unfamiliar ideas and ways of thinking.
• The skills necessary for the exercise of initiative and personal responsibility: e.g. the ability to assess your own capacity for and progress in learning; the ability to organize your work and manage your time successfully; the ability to meet deadlines; the ability to reflect critically on the extent and limitations of how and what you have learned, discovered and understood.
• The ability to synthesize ideas drawn from different disciplinary areas in order to understand real world problems.
• The ability to recognize and be sensitive to diversity.
• Skills in the communication of information, ideas, and problems.
• The ability to undertake appropriate further training of a professional or equivalent nature.