IB9PS-15 Design Thinking

Department: Warwick Business School
Level: Taught Postgraduate Level
Module leader: Malcolm Clews
Credit value: 15
Module duration: 1 week
Assessment: 100% coursework
Study location: University of Warwick main campus, Coventry

Introductory description

This module is designed to guide the MSMS students through the process of product creation, from ideation through to commercialization and the successful implementation of its introduction into the marketplace.

Module web page

Module aims

This module will;

Provide students with an opportunity to examine different concepts and methodologies for generating ideas and design thinking
Hone students’ critical thinking skills by looking at the value, use and effective application of design thinking ideas in organisations
Enable students to turn their ideas into viable business plans
Develop students’ skills in selecting the appropriate target for design thinking interventions
Develop students’ research skills to analyse effective product marketing
Develop students' awareness of the commercialisation process of innovative ideas
Provide students with an opportunity to develop practical managerial skills, including decision making, commercial awareness and project managerial skills

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

Creative Design Thinking
How to manage creativity
Generating ideas through design thinking
How ideas are commercialised
Critically objective decision-making
Common decision making biases in the creative process
Motivational and Emotional Influences on Decision Making
Diversity as a means of recovering group advantages
The of Fairness and Ethics in the Decision -making
Commercialization
Designing for competitive advantage
Creating a viable business model
Strategic and agile resourcing
The lean start-up methodology: MVP, experimentation, and validated learning
Effective marketing project implementation
Network analysis
Sequencing
Scheduling
Resource allocation
Monitoring & Correction

Learning outcomes

By the end of the module, students should be able to:

Demonstrate a comprehensive understanding of the underlying concepts of the various aspects of Design Thinking and its effective application in a marketing context strategic methods
Demonstrate a comprehensive understanding of how to choose the appropriate target
Analyse and evaluate design thinking as an integrative process
Demonstrate critical objective thinking

Indicative reading list

Reading lists can be found in Talis

Research element

Demonstrate research skills to gain sufficient information to be able to meaningfully analyse effective product marketing

Subject specific skills

Demonstrate research skills to gain sufficient information to be able to meaningfully analyse effective product marketing

Transferable skills

Demonstrate decision making, commercial awareness and practical managerial skills

Written communication

Oral communication

Study time

Type	Required
Lectures	20 sessions of 1 hour (13%)
Supervised practical classes	7 sessions of 1 hour (5%)
Private study	49 hours (33%)
Assessment	74 hours (49%)
Total	150 hours

Private study description

Preparation for lectures and workshops

Costs

No further costs have been identified for this module.

You do not need to pass all assessment components to pass the module.

Assessment group A

	Weighting	Study time	Eligible for self-certification
Assessment component
Individual Assignment	70%	59 hours	Yes (extension)
Reassessment component is the same
Assessment component
Group presentation	30%	15 hours	No
Reassessment component is the same

Feedback on assessment

via myWBS

Courses

This module is Optional for:

Year 1 of TIBS-N500 MSc in Marketing and Strategy