Introductory description

The main aim is to build on participants’ knowledge of the global economic and business environment and link this to strategies for managing in changing global contexts.

Module web page

Module aims

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

Globalisation and Multinational Enterprise
Trade and Foreign Direct Investment
Global and Regional Integration, International Financial Markets and Institutions
International Culture
Global Competitive Advantage Global Multinational Enterprise (MNE) Strategy and Structure
Selecting the Market and Entry Mode, Cross-Border Mergers and Acquisitions
Culture, Negotiation Strategy
Emerging Economies and Risk Assessment
International Joint Ventures

Learning outcomes

By the end of the module, students should be able to:

• Demonstrate an understanding of the main theories explaining patterns, processes and practices of internationalisation.
• Select and apply specific analytical frameworks from a range of approaches that help solve common international management problems.
• Critically assess the sources of relative national comparative advantage and how these relate to the competitive advantages of multinational firms.
• Demonstrate an understanding of how global economic government institutions act as important influences on the strategic options facing international firms.
• Recommend an international corporate strategy and an appropriate global organisation structure.
• Develop and manage global innovation networks.
• Critically appraise an appropriately select analytical frameworks (e.g. those which explain and predict country investment (FDI) attractiveness).

Indicative reading list

Reading lists can be found in Talis

Subject specific skills

Perform a country analysis and develop a market-entry strategy.
Develop a greater knowledge of emerging markets.

Transferable skills

Critically evaluate the strengths and weaknesses, and the threats and opportunities, for a firm in a particular global industry context.
Apply country analysis and investment risk appraisal techniques.
Conduct online research into changing opportunities for international business investment and restructuring.
Demonstrate developed presentation and teamwork skills.