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IB368-15 International Business Strategy

Department
Warwick Business School
Level
Undergraduate Level 3
Module leader
Amit Kumar
Credit value
15
Module duration
10 weeks
Assessment
Multiple
Study location
University of Warwick main campus, Coventry

Introductory description

N/A.

Module web page

Module aims

To provide an overview of the internationalisation process from the perspective of both MNEs from developed economies and emerging economies.
To understand the wider context of globalization and geo-political shifts within which International businesses operate.
To explore how international firms compete and the importance of innovation/R&D.
To explore the relationship between strategy and structure as firms internationalise.
To provide a distinct understanding of the differences between domestic and international business in particular the role of national and organisational culture and risk assessment when crossing borders.
To understand multinational firms’ R&D strategy and structure, and how an industry’s geography of innovation affects firms’ economy-selection and entry choices.
To provide a thorough understanding of the strategic challenges that the top managers in multinational firms face and the choices that they make.

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

  1. Introduction to international business strategy.
  2. Managing across cultures.
  3. Internationalization process.
  4. Cross-border M&A and international joint ventures.
  5. Multinational strategy and structure.
  6. Innovation strategy in multinational firms.
  7. Competing in emerging markets.
  8. Competing with multinational firms from emerging markets.
  9. Corporate social responsibilities.
  10. Revision session.

Learning outcomes

By the end of the module, students should be able to:

  • Understanding key issues that top management in multinational firms face.
  • Generating intuition about how decisions should be taken.
  • Understanding concepts, theories and analytical frameworks that help decision-makers make choices in multinational firms.

Indicative reading list

Jedrzej George Frynas and Kamel Mellahi. (2015) Mellahi. Global Strategic Management, Third Edition, Oxford University Press.
Additional Background Reading:
Bartlett, C.A., Ghoshal, S. and Beamish, P. (2008) Transnational Management: Text, Cases and Readings in Cross-Border Management (5th Ed.)
Irwin McGraw- Hill Rugman, A.M. and Brewer, T.L. (eds) (2001) The Oxford Handbook of International Business, Oxford University Press, Oxford.
Rugman, A. M. and Collinson, S. (2009) International Business (5th Ed.), Financial Times, Pearson Education, Prentice Hall, Harlow.

Subject specific skills

Strategic decision-making in context of international organizational and operational contexts.
Use of analytical frameworks in context of Int Bus Strategy.

Transferable skills

Problem-solving and analytical skills (case analysis).
Presentation skills.

Study time

Type Required
Lectures 10 sessions of 2 hours (13%)
Seminars 9 sessions of 1 hour (6%)
Private study 47 hours (31%)
Assessment 74 hours (49%)
Total 150 hours

Private study description

Private Study.

Costs

No further costs have been identified for this module.

You do not need to pass all assessment components to pass the module.

Assessment group D1
Weighting Study time Eligible for self-certification
Participation 10% 9 hours No

Participation in activities on a weekly basis via my.wbs

Online Examination 90% 65 hours No

Exam

~Platforms - AEP

Assessment group R
Weighting Study time Eligible for self-certification
Online Examination - Resit 100% No

Exam

~Platforms - AEP

Feedback on assessment

Feedback via My.WBS.

Past exam papers for IB368

Courses

This module is Optional for:

  • Year 1 of UIOA-EEU Undergraduate EU Exchange
  • UIOA-ESO Undergraduate European Exchange
    • Year 1 of UESO Undergraduate European Exchange
    • Year 1 of UESO Undergraduate European Exchange
  • Year 4 of UGEA-RN21 Undergraduate German and Business Studies
  • UIOA-EOS Undergraduate Overseas Exchange
    • Year 1 of UEOS Undergraduate Overseas Exchange
    • Year 1 of UEOS Undergraduate Overseas Exchange
  • Year 1 of UIOA-EUS Undergraduate USA Exchange