IB368-15 International Business Strategy
Introductory description
N/A.
Module aims
To provide an overview of the internationalisation process from the perspective of both MNEs from developed economies and emerging economies.
To understand the wider context of globalization and geo-political shifts within which International businesses operate.
To explore how international firms compete and the importance of innovation/R&D.
To explore the relationship between strategy and structure as firms internationalise.
To provide a distinct understanding of the differences between domestic and international business in particular the role of national and organisational culture and risk assessment when crossing borders.
To understand multinational firms’ R&D strategy and structure, and how an industry’s geography of innovation affects firms’ economy-selection and entry choices.
To provide a thorough understanding of the strategic challenges that the top managers in multinational firms face and the choices that they make.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
- Introduction to international business strategy.
- Managing across cultures.
- Internationalization process.
- Cross-border M&A and international joint ventures.
- Multinational strategy and structure.
- Innovation strategy in multinational firms.
- Competing in emerging markets.
- Competing with multinational firms from emerging markets.
- Corporate social responsibilities.
- Revision session.
Learning outcomes
By the end of the module, students should be able to:
- Understanding key issues that top management in multinational firms face.
- Generating intuition about how decisions should be taken.
- Understanding concepts, theories and analytical frameworks that help decision-makers make choices in multinational firms.
Indicative reading list
Jedrzej George Frynas and Kamel Mellahi. (2015) Mellahi. Global Strategic Management, Third Edition, Oxford University Press.
Additional Background Reading:
Bartlett, C.A., Ghoshal, S. and Beamish, P. (2008) Transnational Management: Text, Cases and Readings in Cross-Border Management (5th Ed.)
Irwin McGraw- Hill Rugman, A.M. and Brewer, T.L. (eds) (2001) The Oxford Handbook of International Business, Oxford University Press, Oxford.
Rugman, A. M. and Collinson, S. (2009) International Business (5th Ed.), Financial Times, Pearson Education, Prentice Hall, Harlow.
Subject specific skills
Strategic decision-making in context of international organizational and operational contexts.
Use of analytical frameworks in context of Int Bus Strategy.
Transferable skills
Problem-solving and analytical skills (case analysis).
Presentation skills.
Study time
Type | Required |
---|---|
Lectures | 10 sessions of 2 hours (13%) |
Seminars | 9 sessions of 1 hour (6%) |
Private study | 47 hours (31%) |
Assessment | 74 hours (49%) |
Total | 150 hours |
Private study description
Private Study.
Costs
No further costs have been identified for this module.
You do not need to pass all assessment components to pass the module.
Assessment group D1
Weighting | Study time | Eligible for self-certification | |
---|---|---|---|
Participation | 10% | 9 hours | No |
Participation in activities on a weekly basis via my.wbs |
|||
Online Examination | 90% | 65 hours | No |
Exam ~Platforms - AEP |
Assessment group R
Weighting | Study time | Eligible for self-certification | |
---|---|---|---|
Online Examination - Resit | 100% | No | |
Exam ~Platforms - AEP |
Feedback on assessment
Feedback via My.WBS.
Courses
This module is Optional for:
- Year 1 of UIOA-EEU Undergraduate EU Exchange
-
UIOA-ESO Undergraduate European Exchange
- Year 1 of UESO Undergraduate European Exchange
- Year 1 of UESO Undergraduate European Exchange
- Year 4 of UGEA-RN21 Undergraduate German and Business Studies
-
UIOA-EOS Undergraduate Overseas Exchange
- Year 1 of UEOS Undergraduate Overseas Exchange
- Year 1 of UEOS Undergraduate Overseas Exchange
- Year 1 of UIOA-EUS Undergraduate USA Exchange