WM9QY-15 Strategic Digital Business Management
Introductory description
This module addresses the rapidly evolving landscape of digital business, focusing on strategic implementation and management of digital technologies to drive organisational competitiveness. It explores how businesses can leverage emerging digital trends, advanced analytics, and innovative business models to create value and maintain operational excellence in a globally connected, client-driven environment.
Module aims
This module allows participants to examine the impact of digital business techniques on individual organisations, and it provides a structure within which participants are able to place learning from subsequent specialist modules in context. It enables participants to approach the use of developing digital technologies for business management from a new perspective. In the past, communication technology has been used as an enabler to enhance business practice. In this module, participants will consider digital business and digital commerce techniques as a structural core around which traditional business processes can be mapped, thus providing organisations with the potential for massive improvement in the way in which their enterprises are managed.
The module employs a dual approach: participants engage with shared core content that establishes the fundamentals of digital business practice across the full breadth of its applications. Simultaneously, key themes are explored through multiple specialism lenses, allowing participants to appreciate how digital strategies manifest differently across various industries and applications. Through collaborative learning in groups, participants will examine case studies, activities, and discussions that span all four specialisms, developing both depth in their chosen area and breadth through exposure to alternative contexts. This approach ensures all participants master the same strategic digital business themes while understanding their varied applications across different organisational and industry contexts.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
Digital Business Core Concepts
- Digital Business Trends
- Digital Business Models & Revenue Models
- Digital Transformation & Innovation & Globalisation
- Research Themes in Digital Business
Key Topics in Digital Business
- Knowledge Management
- Supply Chain Management
- Digital Marketing & Branding
- Intelligent Systems & Data-driven Thinking
- Information Exchange in the Digital Business
- Strategic Operations in the Connected Economy
- Digital Infrastructure for the Connected Business
Digital Business Skills
- Case Studies
- Project Management
- Process Mapping
- Business Analytics
- Industry Consultancy Projects
- Collaborative work
- Developing Digital Transformation Solutions
Learning outcomes
By the end of the module, students should be able to:
- Demonstrate a comprehensive understanding of the key drivers and uses of technology in organisations
- Critically evaluate specific technologies and assess their impact upon existing business models
- Critically evaluate new opportunities to support and optimise business processes using digital business methodologies
- Interpret and evaluate complex organisational problems and requirements
- Collaboratively develop a digital transformation strategy for a given business scenario
Indicative reading list
Reading lists can be found in Talis
Specific reading list for the module
Subject specific skills
Identify the key drivers and uses of Digital business technology in organisations, evaluate how Digital technologies and techniques impact upon business models, identify new opportunities to support and optimise business processes, create and publish information using online collaborative tools.
Transferable skills
Communication, Teamwork and working effectively with others, Information literacy, Digital literacy, Problem Solving
Study time
| Type | Required |
|---|---|
| Lectures | 10 sessions of 1 hour (7%) |
| Seminars | 20 sessions of 1 hour (13%) |
| Online learning (independent) | 20 sessions of 1 hour (13%) |
| Other activity | 40 hours (27%) |
| Assessment | 60 hours (40%) |
| Total | 150 hours |
Private study description
No private study requirements defined for this module.
Other activity description
Private study will include preparing for lectures and seminars, reviewing lecture notes, and engaging with required readings and multimedia resources.
Costs
No further costs have been identified for this module.
You must pass all assessment components to pass the module.
Assessment group A
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
Assessment component |
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| Business Report | 70% | 42 hours | Yes (extension) |
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Business report analysing opportunities to support and optimise business processes using digital business methodologies. |
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Reassessment component |
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| Business Report | No | ||
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Business report analysing opportunities to support and optimise business processes using digital business methodologies. |
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Assessment component |
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| Group Assessment | 30% | 18 hours | No |
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Group presentation focusing on the development of a transformational strategy for a given business scenario. Peer marking process will be adopted. |
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Reassessment component |
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| Individual Presentation | No | ||
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Individual presentation focusing on the development of a transformational strategy for a given business scenario after collaboration with key stakeholders. |
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Feedback on assessment
Group work: Verbal feedback provided in class and feedback form uploaded to Tabula using WMG's feedback form.
Individual assignment: Written feedback uploaded to Tabula using WMG's feedback form.
Courses
This module is Core for:
- Year 1 of TWMS-H1S4 Postgraduate Taught e-Business Management (Full-time)