WM9QY-15 Strategic Digital Business Management
Introductory description
This module addresses the rapidly evolving landscape of digital business, focusing on strategic implementation and management of digital technologies to drive organisational competitiveness. It explores how businesses can leverage emerging digital trends, advanced analytics, and innovative business models to create value and maintain operational excellence in a globally connected, client-driven environment.
Module aims
This module allows the participants to examine the impact of digital business techniques on individual organisations, and it provides a structure within which participants are able to place learning from subsequent specialist modules in context. It enables participants to approach the use of developing digital technologies for business management from a new perspective. In the past the use of communication has been used as an enabler to enhance business practice. In this module participants will consider the digital business and digital commerce techniques as a structural core around which traditional business processes can be mapped, thus providing organisations with the potential for massive improvement in the way in which their enterprises are managed. Alongside shared content, which focuses on the fundamentals of digital business practice across the full breadth of its applications, participants will also cover a set of topics and activities focusing on a pre-selected specialism. These specialisms allow a focus on specific applications and industries relevant to the specialism, but across a set of shared themes that are covered in all specialisms. In other words, all participants cover the same themes, but for some of these the context in which they are covered varies based on specialism.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
- Digital Business Core Concepts o Key Topics in Digital Business o Research Themes in Digital Business • Management of Digital Business o Information Systems o International Digital Business o Digital Business Security o Supply Chain Management o Digital Marketing o Knowledge Management o Big Data and Data Science o Digital Transformation and Collaboration • Specialisms o Current Trends o Case Studies o Data Analysis Methods o Applications o Management Issues o Industry Consultancy Projects • Collaborative work o Developing a digital knowledge resource
Learning outcomes
By the end of the module, students should be able to:
- Demonstrate a comprehensive understanding of the key drivers and uses of technology in organisations
- Critically evaluate specific technologies and assess their impact upon existing business models
- Critically evaluate new opportunities to support and optimise business processes using digital business methodologies
- Interpret and evaluate complex organisational problems and requirements
- Collaboratively develop an information resource using online technologies.
Indicative reading list
Highly Recommended Reading
Laudon, K.C. & Traver, C.G. 2021, E-commerce: business, technology, society, Global;Sixteenth; edn, Pearson, New York;Harlow, England;.
Chaffey, D., Hemphill, T. & Edmundson-Bird, D. 2019, Digital business and e-commerce management, Seventh edn, Pearson, Harlow, England.
Turban, E., Outland, J., King, D.R., Lee, J.K., Liang, T. & Turban, D.C. 2018, Electronic commerce 2018: a managerial and social networks perspective, Ninth edn, Springer, Cham.
Jelassi, T. & Martínez-López, F.J. 2020, Strategies for e-Business: concepts and cases on value creation and digital business transformation, 4th edn, Springer, Cham.
Business transformations in the era of digitalization, 2019, IGI Global, Hershey, Pennsylvania.
View reading list on Talis Aspire
Subject specific skills
Identify the key drivers and uses of Digital business technology in organisations, evaluate how Digital technologies and techniques impact upon business models, identify new opportunities to support and optimise business processes, create and publish information using online collaborative tools.
Transferable skills
Communication, Teamwork and working effectively with others, Information literacy, Digital literacy, Problem Solving
Study time
| Type | Required |
|---|---|
| Lectures | 20 sessions of 1 hour (13%) |
| Seminars | 10 sessions of 1 hour (7%) |
| Online learning (independent) | 60 sessions of 1 hour (40%) |
| Assessment | 60 hours (40%) |
| Total | 150 hours |
Private study description
No private study requirements defined for this module.
Costs
No further costs have been identified for this module.
You must pass all assessment components to pass the module.
Assessment group A
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
Assessment component |
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| Business Report | 70% | 42 hours | Yes (extension) |
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Business report on digital transformation opportunities for a given industry |
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Reassessment component is the same |
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Assessment component |
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| Group Assessment | 30% | 18 hours | No |
|
Student presentation on the development of a knowledge resource. Peer marking process will be adopted. |
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Reassessment component |
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| Individual Presentation | No | ||
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Student presentation on the development of a knowledge resource with a reflection on group work. |
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Feedback on assessment
Group work: Verbal feedback provided in class and feedback form uploaded to Tabula using WMG's feedback form.
Individual assignment: Written feedback uploaded to Tabula using WMG's feedback form.
Courses
This module is Core for:
- Year 1 of TWMS-H1S4 Postgraduate Taught e-Business Management (Full-time)