IB9SF-30 Marketing and Strategy in Practice
Introductory description
The two weeks of Marketing and Strategy in Practice will expose students to close-to-real life experience in leading a business function in an organisation.
Module aims
- To provide students with a deeper understanding of key marketing and strategy functions within a business, and allow students to apply learning in a simulated environment
- To provide personal skills development, for example, decision making, courageous conversations and creative problem solving
- To practice leadership in real-world role play activities
- To learn how to evaluate personal performance in team work
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
- Leadership experience of a marketing or strategy business function in a simulated environment
- Personal skills development e.g., working as a team member, dealing with uncertainty, dealing with contrasting views
- Self-evaluation of personal performance in group work
- Reflective evaluation of business performance
Learning outcomes
By the end of the module, students should be able to:
- Demonstrate a comprehensive understanding of the role of a firm’s marketing and strategy functions and their impact on performance
- Critically appraise a variety of approaches to marketing and strategy functions.
Indicative reading list
Reading lists can be found in Talis
Subject specific skills
Evaluate solutions to corporate problems.
Analyse and synthesise data on real organisations and interpret effectively to develop credible solutions and recommendations
Transferable skills
Demonstrate effective communication skills, including listening, questioning, playing back and voicing, feedback
Demonstrate time management skills.
Articulate personal strengths, weaknesses, motivations and values.
Identify and reflect upon personal management style.
Study time
| Type | Required |
|---|---|
| Lectures | 6 sessions of 3 hours (6%) |
| Project supervision | 3 sessions of 1 hour (1%) |
| Demonstrations | 8 sessions of 1 hour (3%) |
| Other activity | 16 hours (5%) |
| Private study | 102 hours (34%) |
| Assessment | 153 hours (51%) |
| Total | 300 hours |
Private study description
Private study to include preparation for lectures and own reading
Other activity description
4 x 4hrs lectures focused on skills
Costs
No further costs have been identified for this module.
You do not need to pass all assessment components to pass the module.
Assessment group A
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
Assessment component |
|||
| Individual Reflection | 40% | 61 hours | Yes (extension) |
|
2,000 word individual assignment (Individual Reflection) |
|||
Reassessment component is the same |
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Assessment component |
|||
| Business Analysis | 60% | 92 hours | Yes (extension) |
|
4,000 word individual assignment (Business Analysis) |
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Reassessment component is the same |
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Feedback on assessment
via my.wbs
Courses
This module is Core optional for:
- Year 1 of TIBS-N500 MSc in Marketing and Strategy