IB9SE-15 International Marketing and Strategy
Introductory description
The module allows students to gain international exposure and expand understanding of international business and global marketing and strategy. The purpose of the module is to raise awareness of cultural diversity and to enhance an understanding of how culture impacts business practices in a particular country. The module offers students an opportunity to learn about a specific area of business/management in an international context. The international partners used will typically be established WBS international partners from one of WBS' networks (the Partnership in International Management (PIM) or Council on Business and Society (COBS).
Module aims
To provide students with an opportunity to gain cultural exposure and raise awareness of cultural diversity and how principles of marketing and strategy apply to different types of businesses embedded in varying geographic locations
To enhance students’ appreciation of how culture impacts business practices
To develop students' understanding and knowledge of a particular business, management, marketing or strategy topic or topics related to the selected country and the partner university
To develop students' ability to critically reflect on the issues that underlie the role of business in global society
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
The purpose of this elective module is to offer students an opportunity to learn about a specific area of business/ management/ marketing/ strategy embedded in an international context. The syllabus will vary from partner to partner and will depend on the trip theme.
Learning outcomes
By the end of the module, students should be able to:
- Demonstrate an understanding of a particular current issue in marketing and/ or strategy as presented by the partner school
- Demonstrate cultural sensitivity and enhanced awareness of how culture impacts business practices
- Demonstrate an understanding of how local areas consider their sustainable provisions and how country context manifests sustainable practice/ social relevance
- Integrate new knowledge with past experience in a reflective manner
Indicative reading list
Reading lists can be found in Talis
Research element
Depends on the partner university
Interdisciplinary
Depends on the partner university
International
The module is designed with an international focus in mind. The purpose of the module is to offer students an opportunity to gain international exposure and expand understanding of international business and global management by learning about a specific area of business/management in an international context of the partner university
Subject specific skills
Evaluate and reflect on how the delivered content relates to the social and/or political context of the partner university
Transferable skills
Demonstrate written communication, critical thinking, and self-reflection skills
Study time
| Type | Required |
|---|---|
| Lectures | 10 sessions of 1 hour (7%) |
| External visits | 20 sessions of 1 hour (13%) |
| Private study | 48 hours (32%) |
| Assessment | 72 hours (48%) |
| Total | 150 hours |
Private study description
Private study to include preparation for lectures and own reading
Costs
No further costs have been identified for this module.
You do not need to pass all assessment components to pass the module.
Assessment group A
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
Assessment component |
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| Individual Assignment | 100% | 72 hours | Yes (extension) |
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Individual Assignment 3000 words |
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Reassessment component is the same |
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Feedback on assessment
via my.wbs
Courses
This module is Optional for:
- Year 1 of TIBS-N500 MSc in Marketing and Strategy