Introductory description

This is an elective module available for WBS and non-WBS students. To find detailed availability and to apply for this module, log in to my.wbs.ac.uk using your normal IT login details and apply via the my.wbs module application system. Once you’ve secured a place on my.wbs you should apply via your home department’s usual process, which usually takes place via eVision. Note that you do not require the module leader’s permission to study a WBS module, so please do not contact them to request it.

Module web page

Module aims

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

What is Strategy
Analysing the External Environment
Analysing the Internal Environment
Creating a Competitive Strategy
Formulating a Corporate Strategy
Executing a Corporate Strategy: Game Theory and Alliances
Executing a Corporate Strategy: Mergers and Acquisitions
Corporate Strategy and Organization Design
Corporate Strategy and (Sustainable) Innovation

Learning outcomes

By the end of the module, students should be able to:

• Critically analyse a company's strategic situation.
• Demonstrate a critical understanding of the nature of the changing business environment and carry out comparative analysis of strategy choices within various business situations.
• Think strategically i.e. not be limited to functional myopia but be capable of perceiving a wider and picture and begin to tackle functional and intra-organisational tensions.

Indicative reading list

Reading lists can be found in Talis

Subject specific skills

Demonstrate skills in structuring and analysing strategic management situations.
Link multiple levels of analysis.
Recognise process effects.

Transferable skills

Analyse and evaluate strategic situations.
Present in writing the results of strategic analysis.