Introductory description

This module introduces the core functions and principles of business, providing students with a broad understanding of how organisations operate in dynamic environments. It examines the key internal and external factors that influence business decision-making, including economic, social, technological, and ethical considerations. Students will explore the major functional areas of business—management, human resources, operations and marketing—while considering how these interact to achieve organisational goals. Particular attention is given to organisational behaviour, focusing on culture, motivation, and leadership, as well as to marketing principles and the development of effective business strategies. By the end of the module, students will be able to analyse the factors shaping business performance, explain the roles of different functional areas, and apply key concepts to practical case studies.

Module aims

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

1. Module Introduction including what is a business, business strategy, stakeholders and the role of different functions within business.
2. The organisational context including external and internal factors and how they impact on a business.
3. Individuals within an organisation including team working and leadership.
4. Developing new business strategies and marketing plans.

Learning outcomes

By the end of the module, students should be able to:

• Analyse the external and internal impacts on a business
• Interpret and analyse different types of data
• Explain the roles and responsibilities of individuals within a business when developing and implementing a business plan.
• Develop a suitable strategy and marketing plan for a business

Indicative reading list

Reading lists can be found in Talis

Specific reading list for the module

Interdisciplinary

Students will have opportunities to draw on knowledge and skills acquired within the different modules on their pathway.

International

All students are international, representing a wide range of cultural, linguistic, and educational backgrounds. They bring diverse experiences and perspectives, enriching discussion and supporting the development of intercultural awareness. Examples for analysis and evaluation are drawn from a variety of countries, ensuring that teaching and learning are embedded in an international context.

Subject specific skills

To develop students knowledge, their analytical skills and evaluation skills in relation to business, organisational behaviour and marketing and understand how these factors impact on business performance.
For students to be ready for undergraduate study.

Transferable skills

Analytical and evaluation skills.
Report writing skills.