IB9JA-15 Strategic Management
Introductory description
In this module, we will explore the key topics and debates in the strategy field and address issues of corporate and competitive strategies, strategic alignment, strategic change, innovation, strategic thinking and analysis, and competitive advantage.
Module aims
Will provide students with a core knowledge of strategic management approaches
Will provide an in-depth analysis of contrasting and competing schools of thought in approaching strategy.
Will formalise students with leading edge knowledge and research in the field of strategy
Will develop students’ critical and analytical skills through group work
Will present ways of integrating theoretical and practical perspectives on strategy;
Develop students’ critical and analytical skills through case study group work on strategic management issues
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
Indicative Syllabus:
What Is Strategy
Competitive Advantage and Business-Level Strategy
Corporate-Level Strategy
Strategy Analysis
Innovation Strategy and Strategic Change
Strategy and Organisational Design
M&A, Alliances and Growth Strategies
The Practice of Strategy
The Future of Strategy
Learning outcomes
By the end of the module, students should be able to:
- Demonstrate a thorough knowledge of the main theories of strategy and the processes of strategic decision making.
- Recognise the strengths and weaknesses of current theory in strategy.
- Demonstrate a broad knowledge and understanding of the inter-actions between external environments and strategic thinking and acting.
- Demonstrate an awareness of conducting research into strategy.
- Analyse case studies to propose potential solutions to strategic problems
Indicative reading list
Grant, R. 2019. Contemporary Strategy Analysis (10th edition). John Wiley & Sons.
Angwin, D., & Cummings, S. 2017. The Strategy Pathfinder (3rd edition). John Wiley & Sons.
Plus relevant articles from leading strategy and management journals.
Subject specific skills
Apply analytical frameworks.
Discern strategic aspects of a company as situation.
Transferable skills
Communication skills
Problem solving skills
Leadership, team-building and project management skills
Study time
| Type | Required |
|---|---|
| Online learning (scheduled sessions) | 9 sessions of 1 hour (6%) |
| Other activity | 18 hours (12%) |
| Private study | 47 hours (31%) |
| Assessment | 76 hours (51%) |
| Total | 150 hours |
Private study description
Private study to include preparation for lectures and own reading
Other activity description
This module will be split as two hours face-to-face workshops and one online lecture hour per week. The lecture hour may be live, or may be prerecorded, or as asynchronous tasks with either online or face-to-face support
Costs
No further costs have been identified for this module.
You do not need to pass all assessment components to pass the module.
Assessment group D5
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
Assessment component |
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| Group assignment | 20% | 15 hours | No |
|
2000 word group assignment |
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Reassessment component |
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| Individual Addignment | Yes (extension) | ||
|
1000 word individual assignment |
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Assessment component |
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| Written examination | 80% | 61 hours | No |
|
2 hour written examination
|
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Reassessment component is the same |
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Feedback on assessment
Assignments are graded (%) using standard University Postgraduate Marking Criteria and written feedback is provided, plus an opportunity to discuss the assignment with the module leader on a group basis.
Courses
This module is Core for:
- Year 1 of TIBS-N500 MSc in Marketing and Strategy