IB9LE-15 Artificial Intelligence in Business
Introductory description
This module gives participants theoretical and practical knowledge about applying Artificial Intelligence in real-world business and managerial environments. Participants will explore the different types of Artificial Intelligence, they will discover how they are developed, they will discuss their implication on jobs and tasks and tackle the ethical and environmental challenges associated with it.
Module aims
This module equips students with fundamental knowledge of implementing and managing Artifical Intelligence. Students will be able to identify which types of AI is needed for which applications and will be able to provide guidance for its implementation concerning the potential changes on jobs and tasks. They will also be able to identify the potential bias and environmental impact.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
Introduction to AI and its terminologies
Supervised Learning
Unsupervised Learning
Deep Learning
Generative AI
Changes in Job tasks and roles with AI
AI Ethics
AI and Environmental Impact
Learning outcomes
By the end of the module, students should be able to:
- Demonstrate comprehensive understanding of the strategic nature of Artificial Intelligence in business
- Demonstrate comprehensive understanding of the challenges and implications of Artificial Intelligence in business for a variety of stakeholders
- Demonstrate critical reflection on the topic of Artificial Intelligence.
Indicative reading list
Akerkar, R. (2019). Artificial Intelligence for Business. Springer.
Mohanty, S. and Vyas, S. (2018). How to Compete in the Age of Artificial Intelligence. Apress.
Yao, M., Jia, M., Zhou, A. (2018). Applied Artificial Intelligence: A Handbook for Business Leaders. TOPBOTS.
Russell, S., Norvig, P. (2020). Artificial Intelligence A Modern Approach. Pearson, 4th Edition.
Albright, S.C., Winston, W.L. (2014). 5th ed. Business Analytics: Data Analysis & Decision Making. Cengage Learning.
Fischer, I. 2023, Evaluating the ethics of machines assessing humans The case of AQA: An assessment organisation and exam board in England. Journal of Information Technology Teaching Cases, https://doi.org/10.1177/20438869231178844
Fischer, I., Beswick, C. and Newell, S. 2021, Rho AI – Leveraging artificial intelligence to address climate change : financing, implementation and ethics,Journal of Information Technology Teaching Cases, https://journals.sagepub.com/doi/full/10.1177/2043886920961782
Brynjolfsson, E. and McAfee, A. (2017) The Business of Artificial Intelligence. Harvard Business Review. July 18, 2017. Available at: https://org/cover-story/2017/07/the-business-of-artificial-intelligence
Raisch, S. and Krakowski, S. (2021). 'Artificial Intelligence and Management: The Automation–Augmentation Paradox'. Academy of Management Review, 46, 192-210.
Zhang, Z., Nandhakumar, J., Hummel, J. T., and Waardenburg, L. 2020. "Addressing the Key Challenges of Developing Machine Learning AI Systems for Knowledge-Intensive Work," MIS Quarterly Executive (19:4), pp. 221-238.
Interdisciplinary
The module is interdisciplinary in nature as :
- A numerous example of AI applications will be provided for different disciplines
-Students from different background will work in group during workshop to discuss AI applications in different disciplines
-Both the technical aspect of AI and the societal aspect of AI will be discussed
International
Understanding AI requires understanding the international aspect of AI. AI is spread all over the world and we will discuss both its international use but also the different regulations associated with it.
Subject specific skills
Identify and evaluate opportunities for AI-transformation of business processes.
Identify and evaluate the managerial and organisational issues associated with the use of Artificial Intelligence.
Demonstrate research skills and the ability to effectively search, gather and utilise information and knowledge.
Transferable skills
Written communication
Systemic review of a topic
Study time
Type | Required |
---|---|
Lectures | (0%) |
Practical classes | 9 sessions of 2 hours (12%) |
Online learning (scheduled sessions) | 9 sessions of 1 hour (6%) |
Private study | 49 hours (33%) |
Assessment | 74 hours (49%) |
Total | 150 hours |
Private study description
Private study and pre-reading
Costs
No further costs have been identified for this module.
You must pass all assessment components to pass the module.
Assessment group A1
Weighting | Study time | Eligible for self-certification | |
---|---|---|---|
Assessment component |
|||
Individual Assignment | 100% | 74 hours | Yes (extension) |
Reassessment component is the same |
Feedback on assessment
Via my.wbs
There is currently no information about the courses for which this module is core or optional.