IB3NE-15 Negotiation
Introductory description
From job interviews to managing difficult conversations, this module teaches negotiation as a broad, life-changing skillset including bargaining, valuation, auctions, nudging, persuasion, strategy, and influence. Designed for students entering the workplace, you'll get actionable skills, proven techniques used by leaders and studied by top researchers, and extensive hands-on practice. You will also explore how cutting-edge AI can support your negotiations. You will also learn about negotiation theory, ethics, the role of culture, and the key part emotions play in every negotiation. You will complete this module a more confident person, equipped with valuable soft skills and deep theoretical understanding, and a knowledge of how to increase your influence on the world around you.
Module aims
Develop a Foundational Understanding of Negotiation Concepts and Theories
Develop a negotiation mindset and describe how and when to take the negotiation mindset
Apply negotiation tactics to a broad range of situations especially those you are likely to encounter in your personal and professional life
Cultivate cross-cultural skills and understand individual differences in negotiation approaches
Use analytic tools to plan and reflect on your own negotiations
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
Introduction to Negotiation. Core concepts (BATNA, ZOPA, Reservation point, etc) and a simple negotiation exercise.
Bargaining Theory (Nash, Rubinstein) & Practical Applications
Distributive vs. Integrative Negotiations & the 3D Negotiation Model
Splitting the Pie & Problems of Fair Division
Emotions, Listening, and Building Rapport
Ethics and Culture in Negotiation
The Psychology of Persuasion and Influence
Negotiations and Auctions
Negotiating a Job Offer (Skills focus)
Group Presentations & Debrief
Learning outcomes
By the end of the module, students should be able to:
- Explain and use key concepts like distributive/integrative bargaining, BATNA (Best Alternative to a Negotiated Agreement), ZOPA (Zone of Possible Agreement), and anchoring.
- Identify and understand when to appropriately apply styles such as competitive, collaborative, compromising, avoiding, or accommodating.
- Recognise and respond to scenarios where ethics and "winning" conflict.
- Identify essential details that affect the negotiation and create realistic alternative plans.
- Understand basic negotiation and bargaining theory and be able to describe the Nash bargaining solution, the Shapley value, Rubinstein bargaining and some basic ways to divide goods.
- Obtain a critical perspective on bargaining and negotiation and go.
- Learn from observing their own negotiations areas where they might improve, and how they can help others improve.
Indicative reading list
Cialdini, R. B. (2006). Influence: The psychology of persuasion (Revised ed.). Collins
Fisher, R., Ury, W., & Patton, B. (2011). Getting to yes: Negotiating agreement without giving in (3rd ed.). Penguin Books
Lax, D. A., & Sebenius, J. K. (2006). 3-D Negotiation: Powerful tools to change the game in your most important deals. Harvard Business Press.
Malhotra, D., & Bazerman, M. (2007). Negotiation genius: How to overcome obstacles and achieve brilliant results at the bargaining table and beyond. Bantam.
Nalebuff, B. (2022). Split the pie: a radical new way to negotiate. First edition. New York, NY: Harper Business, an imprint of HarperCollinsPublishers.
Subramanian, G. (2011). Dealmaking: The new strategy of negotiauctions. WW Norton & Company.
Voss, C., & Raz, T. (2016). Never split the difference: Negotiating as if your life depended on it. Harper Business.
Interdisciplinary
This module will draw on multiple strands of research, especially from psychology, economics and management.
International
The module will emphasise cultural factors in negotiation. Cases will be drawn from multiple countries and cultures.
Subject specific skills
Prepare for a negotiation and to actually negotiate "at the table".
Practice verbal and non-verbal techniques to convey needs and concerns in negotiations.
Transferable skills
Have the courage and desire to negotiate when it can make a difference.
Recognise and use negotiation skills appropriate to collaboration and teamwork.
Use AI to analyse negotiations and other social situations.
Study time
Type | Required |
---|---|
Lectures | 10 sessions of 1 hour (13%) |
Seminars | 9 sessions of 1 hour (12%) |
Online learning (independent) | 10 sessions of 1 hour (13%) |
Private study | 48 hours (62%) |
Total | 77 hours |
Private study description
Private Study.
Costs
No further costs have been identified for this module.
You do not need to pass all assessment components to pass the module.
Assessment group A
Weighting | Study time | Eligible for self-certification | |
---|---|---|---|
Assessment component |
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Individual Assignment | 70% | 51 hours | Yes (extension) |
Reassessment component is the same |
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Assessment component |
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Class Presentation | 30% | 22 hours | No |
Reassessment component |
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Individual Assignment | Yes (extension) | ||
Individual Assignment (replaces |
Feedback on assessment
Feedback will be provided via my.wbs.
There is currently no information about the courses for which this module is core or optional.