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LP102-30 Media Lab 1

SCAPVC - Centre for Cultural and Media Policy Studies
Undergraduate Level 1
Module leader
George Fleming
Credit value
Module duration
20 weeks
100% coursework
Study location
University of Warwick main campus, Coventry
Introductory description

This module introduces students to the foundations of transmedia production. By means of a practice-based approach to research, students will explore and experiment with a range of media learning how to challenge and realise their creative potential.

Module aims

This module introduces students to the Media Lab experience (a three-year pathway through the course designed to develop skills, experiences and understanding of online/portable media content), and the emergent ideas, techniques and approaches that a contemporary media creative will need. As well as appreciating the role of changing technology in media, creativity and content manipulation through experimenting with different forms and practices, the modules aims to develop media production techniques, a sense of creativity and an appreciation of authorship. Transformations in the production, circulation and consumption of media content mean that the way we make, watch, use and interact with media requires new ways of thinking and application. Thus, students will have new possibilities for aesthetics, forms, content manipulation, distribution, access and participation.

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

Media Lab 1 takes place over Terms 1, 2 and 3 and uses the ‘gamification’ model of ‘up-levelling’ the student learning experience, with the first level (Year 1) being ‘On-Boarding’. The teaching and learning model allows students to take ‘on-board’ new experiences through loose and playful experimentation, development, research and testing of creative ideas. The principal aim is to provide students with the space, time, facilities and support to ‘on-board media and creative skills’ and provide open-ended projects designed to encourage creativity and adaptability in the face of unfamiliar challenges. Contact-time will be in the form of Lectures, tutorials and skills classes and workshops in media content making (visual, sound, web) based around the following topics:

  1. The Creative Brief
  2. Creative and design thinking
  3. Traditional and Interactive Storying
  4. Transmedia technologies
  5. Building a story-world
  6. The Production Process
  7. Creative development and realisation
  8. Audience and portability
  9. User experience
  10. Creative presentations
Learning outcomes

By the end of the module, students should be able to:

  • Develop an idea for a creative and contemporary transmedia experience in response to a conceptual brief using media practices that are embedded in everyday life.
  • Demonstrate a development of technically proficient work through testing, experimentation, self-directed and collaborative learning.
  • Understand their own creative work against a backdrop of appropriate academic research that focuses on form, aesthetics, creativity and authorship.
  • Demonstrate an ability to present work in an engaging manner using multiple media forms.
Indicative reading list

Bernaudo, N (2011) The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms, London: beActive books
Derhy, Benjamin W.L. Kurtz, Mélanie Bourdaa (eds) (2017) The Rise of Transtexts: Challenges and Opportunities, London: Routledge
Jenkins, H. et al (2013) Spreadable Media: Creating Value and Meaning in a Networked Culture, New York: NYU Press
Phillips, Andrea (2012) A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms, New York: McGraw Hill

Subject specific skills

Technical skills in the field of audio visual media production including film, photography, podcasting, graphic design, animation.

Transferable skills

Presentational skills, generating ideas, collaborative working and questioning assumptions.

Study time

Type Required
Lectures 10 sessions of 1 hour (3%)
Seminars 10 sessions of 1 hour (3%)
Tutorials 10 sessions of 1 hour (3%)
Project supervision 10 sessions of 1 hour (3%)
Demonstrations (0%)
Practical classes 10 sessions of 1 hour (3%)
Supervised practical classes (0%)
Private study 200 hours (67%)
Assessment 50 hours (17%)
Total 300 hours
Private study description

250 Private Study Hours


No further costs have been identified for this module.

You must pass all assessment components to pass the module.

Assessment group A2
Weighting Study time
Project Pitch 20% 8 hours

Project Pitch (Group)

Transmedia project 50% 30 hours

Transmedia Project (Group)

Individual Written Report 30% 12 hours
Feedback on assessment

In class formative assessments and verbal feedback. Technical instruction and verbal feedback. Written feedback on written assessment. Written feedback on media content assessment. Verbal and written feedback on presentations.


This module is Core for:

  • Year 1 of ULPA-P301 Undergraduate Media and Creative Industries