IB9FB-30 Business in Practice
Introductory description
The two weeks of Business in Practice will expose students to close-to-real life experience in leading a business function in an organisation.
Module aims
- provide a deeper understanding of each key business function and allow students to apply learning in a simulated environment
- understand role and purpose of each business function: Strategy, Marketing, Operations, Finance, HR and Innovation
- experience leading a business function and manage interactions across business functions
- learn personal skills, for example, decision making, sales, courageous conversations and creative problem solving
- practice approaches in real-world role play activities (sales pitch and a client meeting)
- learn how to evaluate personal performance in team work
- learn to evaluate performance of business from various functional dimensions
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
- Review of key business functions: Strategy, Marketing, Operations, Finance, HR and Innovation.
- Experience leading a business function in a simulated environment.
- Experience complex interactions and interplay across business functions.
- Gain personal skills, for example, decision making, sales, courageous conversations and creative problem solving.
- Perform real-world simulation activities (sales pitch and a client meeting).
- Evaluate personal performance in group work.
- Evaluate performance of business.
Learning outcomes
By the end of the module, students should be able to:
- Demonstrate a comprehensive understanding of the role of a firm's primary functions and their impact on performance.
- Demonstrate a comprehensive understanding of industry competition and industry dynamics.
- Critically appraise a variety of approaches to management.
- Reflect upon and challenge concepts and models presented in the course and to be able to appreciate the way functions and industries impact on performance.
- Reflect deeply upon and make sense of own behaviour and its impact on other people.
Indicative reading list
Each academic session will have specific readings focused on each function Strategy, Marketing, Operations, Finance, HR and Innovation.
Broader readings to support skills development:
Beer, M and Nohria N (2000), Cracking the Code of Change, Boston: Harvard Business School Press.
Covey, S. (1989) The 7 Habits of Highly Effective People. London: Simon & Schuster.
George, B. (2003) Authentic Leadership. San Francisco: Jossey-Bass.
Goffee, R. and Jones, G. (2006), Why Should Anyone Be Led by You? Boston: Harvard Business School Press.
Goleman, D. (1998), What Makes a Leader? in Harvard Business Review, Nov-Dec, pp. 93 – 102.
Goleman, D. (1996) Emotional Intelligence. London: Bloomsbury.
Heifetz, R., Linsky, M. and Grashow, A. (2009) Practice of Adaptive Leadership. Boston: Harvard Business School Press.
Hodgkinson, G. P. & Sparrow, P.R. (2002) The Competent Organisation: A Psychological Analysis of the Strategic Management Process. Open University Press.
Kansi, G (2002), Measuring Business Excellence, London: Routledge.
Katzenbach, J. and Smith, D. (2003), The Wisdom of Teams. New York: Harper.
Kotter, J. (1990), What Leaders Really Do, Harvard Business Review, May - June 1990, pp.103-11.
Oakland, JS (2003), Total Organizational Excellence, Oxford: Butterworth-Heinemann.
Paroutis, S., Heracleous, L. & Angwin, D. (2013) Practicing Strategy: Text and Cases. Sage: London.
Pfeffer, J (1998), The Human Equation, Boston: Harvard Business School Press.
Stone, D., Patton, B. and Heen, S. (1999) Difficult Conversations. New York: Viking Penguin.
Thomson, B. (2006), Growing People, Oxford: Chandos Publishing.
Subject specific skills
define, frame and propose solutions to corporate problems.
Collect and analyse data on real organisations and interpret these data effectively and to develop credible solutions and recommendations.
Transferable skills
Demonstrate effective communication skills, including listening, questioning, playing
back and voicing, feedback.
Time management skills.
Articulate personal strengths, weaknesses, motivations and values.
Identify clearly their personal approach to and style of managing.
Study time
Type | Required |
---|---|
Lectures | 6 sessions of 3 hours (6%) |
Project supervision | 1 session of 3 hours (1%) |
Demonstrations | 2 sessions of 4 hours (3%) |
Practical classes | 4 sessions of 4 hours (5%) |
Private study | 255 hours (85%) |
Total | 300 hours |
Private study description
Private study to include preparation reading and assessment time
Costs
No further costs have been identified for this module.
You do not need to pass all assessment components to pass the module.
Assessment group A2
Weighting | Study time | Eligible for self-certification | |
---|---|---|---|
Assessment component |
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Individual Assignment 1 | 40% | No | |
Individual reflection |
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Reassessment component is the same |
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Assessment component |
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Individual Assignment 2 | 60% | No | |
Business analysis |
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Reassessment component is the same |
Feedback on assessment
Feedback via my.wbs
Courses
This module is Core for:
- Year 1 of TIBS-N120 Postgraduate International Business
- Year 1 of TIBS-N1C3 Postgraduate Taught (Financial Management)
- Year 1 of TIBS-N1C2 Postgraduate Taught Business (Accounting & Finance)
- Year 1 of TIBS-N1B0 Postgraduate Taught Business (Marketing)