FP077-30 Marketing and Organisational Behaviour
Introductory description
The module covers the foundations of business including marketing and organisational behaviour.
Module aims
The module aims to introduce students to the concepts of organisational behaviour and marketing. Students will be introduced to how to analyse the internal and external factors which impact on a business. Students will learn how to develop a strategy and marketing plan relevant to the business.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
- Module Introduction including what is a business, business strategy, stakeholders and the role of marketing and organisational behaviour within business
- The organisational context including external and internal factors and how they impact on a business.
- Individuals within an organisation including team working, motivation and leadership.
- Developing new business strategies and marketing plans.
Learning outcomes
By the end of the module, students should be able to:
- Analyse the external and internal impacts on a business
- Interpret and analyse different types of data
- Critically evaluate the role of individuals within a business including team working, motivation and leadership
- Develop a suitable strategy and marketing plan for a business
Interdisciplinary
Links to IRS in terms of team working, group working, research skills, report writing
International
Students will work with international businesses.
Subject specific skills
To develop students knowledge, their analytical skills and evaluation skills in relation to business, organisational behaviour and marketing and understand how these factors impact on business performance.
Transferable skills
Analytical and evaluation skills.
Report writing skills.
Study time
| Type | Required |
|---|---|
| Lectures | 25 sessions of 1 hour (8%) |
| Seminars | 75 sessions of 1 hour (25%) |
| Private study | 140 hours (47%) |
| Assessment | 60 hours (20%) |
| Total | 300 hours |
Private study description
Preparation of formative and summative work.
Reading and preparation work for seminars.
Costs
No further costs have been identified for this module.
You must pass all assessment components to pass the module.
Assessment group A
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
Assessment component |
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| External and Internal Factors Impacting on Business | 20% | 12 hours | Yes (extension) |
|
Written report to analyse and evaluate the external and internal factors impacting on a business |
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Reassessment component is the same |
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Assessment component |
|||
| Critical Review of Individuals within the Business | 40% | 24 hours | Yes (extension) |
|
Critical analysis of the application of organisational behaviour theories to a business |
|||
Reassessment component is the same |
|||
Assessment component |
|||
| Strategy Development for a Business | 40% | 24 hours | Yes (extension) |
|
Written strategy and marketing plan for a business |
|||
Reassessment component is the same |
|||
Feedback on assessment
Written feedback on Tabula
Courses
This module is Core for:
- Year 1 of FIOE Warwick International Foundation Programme