IB9JZ-15 Entrepreneurship and Business Venturing
Introductory description
The module aims to develop an understanding of entrepreneurs and the firms they create and manage. Entrepreneurship is not only about new ventures or 'small' business or 'early-stage' business, nor even exclusively about for-profit business. Rather, it is a method of creative problem solving in business and a logic for taking action in a variety of settings where business can make a positive difference.
Module aims
The module will explore a range of different ways of thinking about what entrepreneurship is and what entrepreneurs do. Our intention in the module is to try and help facilitate you in developing a more entrepreneurial mindset. This module also provides you with an opportunity to develop a Feasibility Study for exploiting an entrepreneurial opportunity - a precursor to a formal Business Plan.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
Teaching on the module is divided into two strands and organised as illustrated in the diagram below. Sessions will include:
The entrepreneurial process and mindset
The entrepreneurial team and beyond
Opportunity identification and design thinking
Opportunity identification and evaluation workshop
The business model
Business modelling workshop
New venture growth
New venture growth workshop
Learning outcomes
By the end of the module, students should be able to:
- Demonstrate a rigorous theoretical underpinning and understanding of the nature, role and activities of entrepreneurs (and entrepreneurial teams) and their ventures
- Demonstrate an understanding of the entrepreneurial process and within that explore issues relating to opportunity identification and exploitation
- Think critically about the entrepreneurial process
- Demonstrate developed diagnostic, analytical and problem-solving skills
Indicative reading list
The textbook provided for the week is:
Barringer, B.R. and Ireland, R.D. (2016)
Entrepreneurship: Successfully Launching New Ventures Harlow: Pearson
Further supporting texts include:
The readings in this module are divided into pre-readings, essential readings and further readings.
Completing as much of the pre-reading and essential reading as possible before you attend will provide you with a wider understanding of the topics to be discussed during the module and therefore enhance your contribution to the class.
However, we understand that many of you will find it difficult to complete all of the reading due to other commitments, so have classified the readings as follows:
Pre-readings are included in the online materials; you should read these in advance of the session to which they relate. Unless specified, you should treat ALL case studies as required pre-reading.
Essential readings are also included in the online materials. In order to complete the module and the assignment successfully you should complete this reading when you have time, either during or after the module.
Further readings are intended for those who may wish to widen and deepen their understanding of particular issues now or in the future. You will have to use your own library skills to obtain these.
In addition, we have listed a range of Practitioner resources, which are largely web-based. These resources should be used to complement the readings above. Please do not feel as though you need to consult all of these resources.
Rauch, A. and Frese, M. (2007)
'Born to be an Entrepreneur? Revisiting the Personality Approach to Entrepreneurship' in Baum, R.J.; Frese, M. and Baron, R. (eds) The Psychology of Entrepreneurship London: Lawrence Erlbaum Associates
Sarasvathy, S. (2001)
'Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency'
Academy of Management Review, 26, 2, pp. 243-63
Baron, R. and Shane, S. (2008)
'Assembling the Team: Acquiring and Utilizing Essential Human Capital' in Entrepreneurship: A Process Perspective International Edition Mason, Ohio: South Western
Baron, R. (2006)
'Opportunity Recognition as Pattern Recognition: How Entrepreneurs "Connect the Dots" to Identify New Business Opportunities'
Academy of Management Perspectives, 20, pp. 104-19
Davidsson, P. (2012)
'The Entrepreneurial Process'
in Carter, S. and Jones-Evans, D. (eds)
Enterprise and Small Business: Principles, Practice and Policy (3rd edn)
London: Prentice Hall
Please click on 'Connect to Dawson e-book'. Scroll down to 'Table of Contents', click on 'The entrepreneurial process', then navigate through to Chapter 6
Johnson, M.W.; Christensen, C.M. and Kagermann, H. (2008)
'Reinventing Your Business Model'
Harvard Business Review, 86, 12. pp. 50-9 Go to this link and search for: AN 35386627
McGrath, R.G. (2010)
'Business Models: A Discovery Driven Approach' Long Range Planning, 43, 2-3, pp. 247-6 1
McGrath, R.G. (2011)
'When Your Business Model is in Trouble' Harvard Business Review, 89, 1/2, pp. 96-8 Go to this link and search for: AN 56699606
Magretta, J. (2002)
'Why Business Models Matter'
Harvard Business Review, 80, 5, pp. 86-9 2 Go to this link and search for: AN 6623782
De Clerq, D.; Fried, V.; Lehtonen, O. and Sapienza, H. (2006) 'An entrepreneur's guide to the venture capital galaxy' Academy of Management Perspectives, August, pp. 90-112
Hamm, J. (2002)
'Why entrepreneurs Don't Scale'
Harvard Business Review, 80, 12, pp. 110-15 Please click here and search for: AN 8587423
Wasserman, N. (2008) 'The Founder's Dilemma'
Harvard Business Review, 86, 2, pp. 10-9
Please click here and search for: AN 28534326
Subject specific skills
Demonstrate an understanding of the new venture creation process including opportunity identification and definition, business modelling, finance and developing growth and exit strategies
Demonstrate insight into the features of an entrepreneurial mindset
Demonstrate enhanced research skills and the ability to effectively search, gather and utilize information and knowledge
Transferable skills
Demonstrate developed written and business presentation skills
Demonstrate improved time management skills as well as the ability to prioritize tasks effectively
Study time
Type | Required |
---|---|
Lectures | 6 sessions of 3 hours (12%) |
Other activity | 12 hours (8%) |
Private study | 48 hours (32%) |
Assessment | 72 hours (48%) |
Total | 150 hours |
Private study description
48 hours of self-study to include pre- and post-reading for lectures
Other activity description
4 x 3 hr workshops, including presentations
Costs
No further costs have been identified for this module.
You do not need to pass all assessment components to pass the module.
Assessment group A1
Weighting | Study time | Eligible for self-certification | |
---|---|---|---|
Assessment component |
|||
Group Presentation and Written Report | 40% | 29 hours | No |
Reassessment component |
|||
Individual assignment | Yes (extension) | ||
Assessment component |
|||
Individual written assignment | 60% | 43 hours | Yes (extension) |
Reassessment component is the same |
Feedback on assessment
via myWBS
Courses
This module is Optional for:
- Year 1 of TIBS-N500 MSc in Marketing and Strategy
- Year 1 of TIBS-N1N3 Postgraduate Taught Business Analytics
- Year 1 of TIBS-N1F5 Postgraduate Taught Business and Finance
- Year 1 of TIBS-N1F1 Postgraduate Taught Business with Accounting and Finance
- Year 1 of TIBS-N1F2 Postgraduate Taught Business with Consulting
- Year 1 of TIBS-N1F3 Postgraduate Taught Business with Marketing
- Year 1 of TIBS-N1QG Postgraduate Taught Business with Operations Management
- Year 1 of TIBS-N1F4 Postgraduate Taught International Business (MINT)
- Year 1 of TIBS-N2N3 Postgraduate Taught Management
- Year 1 of TIBS-G5N4 Postgraduate Taught Management of Information Systems and Digital Innovation