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Module Catalogue

IB3K5-15 Artificial Intelligence for Business

Department
Warwick Business School
Level
Undergraduate Level 3
Module leader
Yang Yang
Credit value
15
Module duration
10 weeks
Assessment
100% coursework
Study location
University of Warwick main campus, Coventry

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Introductory description

This is an elective module available for WBS and non-WBS students.

This course equips students with fundamental knowledge in approaches for reaping strategic value from data/knowledge assets and building data-driven decision making capacity in organisations. Principles for adopting effective enterprise data management systems and interfaces, and for mounting key business intelligence practices (e.g. customer relationship management, knowledge management, business performance
management, data analytics, data mining, dashboards, etc) are critically reviewed, in order to obtain a sound appreciation of salient success factors affecting the use of enterprise data/knowledge and external data sources for decision-making and achieving competitive advantage.

Module web page

Module aims

By providing understanding/insight for decision-making via access to structured data & knowledge assets across the enterprise as well as unstructured data throughout the internet and sensory technologies, data analytics enables an organisation to sense & respond to the demands of its operating environment.

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

Strategic nature and application of business intelligence practices and enterprise data management technologies in contemporary organisations.
Management of data warehousing and business intelligence practices.
Business Analytics applications and tools.
Business intelligence practices: knowledge management, customer relationship mgt. and supply chain management (CRM/SCM), business performance management, data mining.
Challenges in enterprise data/knowledge management: the case of dashboards.

Learning outcomes

By the end of the module, students should be able to:

  • Understand the strategic nature of enterprise data knowledge management technologies and data analytics practices.
  • Understand the strategic significance of the BI and Business Analytics systems, and the managerial issues associated with the selection and adoption of such data and manipulation technologies.

Indicative reading list

Reading lists can be found in Talis

Subject specific skills

Understand the managerial and organisational issues associated the use of data and business analytics systems and enterprise business intelligence practices.

Transferable skills

Know how to recommend management policies and measures to enable an organisation to exploit data/knowledge assets and information technologies effectively

Study time

Type Required
Lectures 10 sessions of 1 hour (7%)
Seminars 9 sessions of 1 hour (6%)
Online learning (independent) 10 sessions of 1 hour (7%)
Private study 48 hours (32%)
Assessment 73 hours (49%)
Total 150 hours

Private study description

Private Study.

Costs

No further costs have been identified for this module.

You do not need to pass all assessment components to pass the module.

Assessment group A3
Weighting Study time Eligible for self-certification
Assessment component
Individual Assignment (15 CATS) 70% 51 hours Yes (extension)
Reassessment component is the same
Assessment component
Group Presentation (15 CATS) 30% 22 hours No
Reassessment component
Individual Assignment Yes (extension)

Reassessment for Group Presentation
Feedback on assessment

Feedback will be provided via my.wbs.

Courses

This module is Optional for:

  • UIBA-N20B BSc in Management
    • Year 3 of N20B Management
    • Year 3 of N20B Management
    • Year 3 of N23K Management with Accounting
    • Year 3 of N234 Management with Digital Business
    • Year 3 of N235 Management with Entrepreneurship
    • Year 3 of N232 Management with Finance
    • Year 3 of N252 Management with Marketing
    • Year 3 of N23L Management with Strategy and Organisation
  • UIBA-MN3C Law and Business Four Year (Qualifying Degree)
    • Year 3 of MN3C Law and Business Four Year (Qualifying Degree)
    • Year 4 of MN3C Law and Business Four Year (Qualifying Degree)
  • Year 3 of UIBA-N400 Undergraduate Accounting and Finance
  • UIBA-N404 Undergraduate Accounting and Finance (with Foundation Year and Placement/Undergraduate Partnership Programme)
    • Year 5 of N4N7 Accounting and Finance (Foundation Year and Intercalated)
    • Year 5 of N404 Accounting and Finance (Foundation Year and Placement)
    • Year 5 of N405 Accounting and Finance (Foundation Year and UPP)
    • Year 5 of N403 Accounting and Finance (with Foundation Year)
  • Year 3 of UIBA-N403 Undergraduate Accounting and Finance (with Foundation Year)
  • UIBA-N401 Undergraduate Accounting and Finance (with Placement Year/Undergraduate Partnership Programme)
    • Year 4 of N401 Accounting and Finance (Placement)
    • Year 4 of N402 Accounting and Finance (Undergraduate Partnership Programme)
  • Year 3 of UCSA-I1N1 Undergraduate Computer Science with Business Studies
  • Year 4 of UCSA-I1NA Undergraduate Computer Science with Business Studies (with Intercalated Year)
  • Year 1 of UIOA-EEU Undergraduate EU Exchange
  • Year 4 of UGEA-RN21 Undergraduate German and Business Studies
  • Year 3 of UIPA-L8N1 Undergraduate Global Sustainable Development and Business
  • Year 4 of UIPA-L8N2 Undergraduate Global Sustainable Development and Business Studies (with Intercalated Year)
  • Year 4 of UIBA-N1RA Undergraduate International Business with French
  • Year 4 of UIBA-N1RB Undergraduate International Business with German
  • Year 4 of UIBA-N1RC Undergraduate International Business with Italian
  • Year 4 of UIBA-N1RD Undergraduate International Business with Spanish
  • UIBA-N20F Undergraduate International Management
    • Year 4 of N20F International Management
    • Year 4 of N20F International Management
    • Year 4 of N20S International Management (with Accounting)
    • Year 4 of N20T International Management (with Chinese)
    • Year 4 of N20P International Management (with Entrepreneurship)
    • Year 4 of N20M International Management (with Finance)
    • Year 4 of N20U International Management (with French)
    • Year 4 of N20L International Management (with Marketing)
    • Year 4 of N20V International Management (with Spanish)
    • Year 4 of N20W International Management (with Strategy and Organisation)
    • Year 4 of N20N International Management with Digital Business
    • Year 4 of N20E Management (with Foundation Year)
    • Year 4 of N234 Management with Digital Business
  • Year 3 of UIBA-MN3A Undergraduate Law and Business Studies
  • UIBA-N20G Undergraduate Management (with Foundation Year and Intercalated Year/Undergraduate Partnership Programme)
    • Year 5 of N20G Management (Foundation Year and Intercalated)
    • Year 5 of N20H Management (Foundation Year and UPP)
    • Year 5 of N23B Management with Finance (with Foundation Year and Intercalated Year)
    • Year 5 of N23C Management with Finance (with Foundation Year and Undergraduate Partnership Programme)
    • Year 5 of N25B Management with Marketing (with Foundation Year and Intercalated Year)
    • Year 5 of N25C Management with Marketing (with Foundation Year and Undergraduate Partnership Programme)
  • UIBA-N20E Undergraduate Management (with Foundation Year)
    • Year 4 of N20E Management (with Foundation Year)
    • Year 4 of N23N Management with Accounting (with Foundation Year and Placement Year)
    • Year 4 of N23M Management with Accounting (with Foundation Year)
    • Year 4 of N23E Management with Digital Business (with Foundation Year)
    • Year 4 of N23F Management with Entrepreneurship (with Foundation Year)
    • Year 4 of N23D Management with Finance (with Foundation Year)
    • Year 4 of N252 Management with Marketing
    • Year 4 of N254 Management with Marketing (with Foundation Year)
    • Year 4 of N23P Management with Strategy and Organisation (with Foundation Year)
  • UIBA-N20C Undergraduate Management (with Placement Year/Undergraduate Partnership Programme)
    • Year 4 of N20M International Management (with Finance)
    • Year 4 of N20B Management
    • Year 4 of N20D Management (Undergraduate Partnership Programme)
    • Year 4 of N20C Management (with Placement Year)
    • Year 4 of N20Q Management with Accounting (with Placement Year)
    • Year 4 of N236 Management with Digital Business (with Placement Year)
    • Year 4 of N237 Management with Entrepreneurship (with Placement Year)
    • Year 4 of N232 Management with Finance
    • Year 4 of N233 Management with Finance (with Placement Year)
    • Year 4 of N253 Management with Marketing (with Placement Year)
    • Year 4 of N23L Management with Strategy and Organisation
    • Year 4 of N20R Management with Strategy and Organisation (with Placement Year)
  • Year 3 of UMAA-G1N4 Undergraduate Mathematics with Business Studies
  • Year 4 of UMAA-G1N5 Undergraduate Mathematics with Business Studies (with Intercalated Year)
  • UIOA-EOS Undergraduate Overseas Exchange
    • Year 1 of UEOS Undergraduate Overseas Exchange
    • Year 1 of UEOS Undergraduate Overseas Exchange
  • Year 4 of UPXA-F3N1 Undergraduate Physics and Business Studies
  • Year 3 of UPXA-F3ND Undergraduate Physics and Business Studies (with Intercalated Year)
  • Year 1 of UIOA-EUS Undergraduate USA Exchange