Introductory description

This is an elective module available to WBS and non-WBS students.

To develop an understanding of the range of methods and models available to support the development of effective strategic decisions.
To equip students with the knowledge and skills to identify and apply a selection of methods that are appropriate for supporting the development of effective strategic decisions.
To instil in students an appreciation of how the methods can be incorporated within the planning process.

Module web page

Module aims

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

A conceptual model of the strategic development process is introduced which identifies a set of essential elements for example: vision development, strategy creation, strategy rehearsal and evaluation, performance measurement. Frameworks, methods and models to support the development process include but are not limited to:

• Corporate modelling
• System Dynamics for policy design
• Strategy formulation approaches including SWOT / TOWS analysis
• Gaming
• Scenario planning
• Visioning approaches
• Performance measurement

The module will focus on a selection of methods; this selection may vary from year to year. The teaching style emphasises the practical application of techniques for strategy support through the use of case studies and group exercises. Students undertaking the 15 CATs variant are introduced to some additional material in class and through private reading/research. This additional material is also assessed for these students only with an extra question in their assessment.

Learning outcomes

By the end of the module, students should be able to:

• Understand the range of methods and models available to support the development of effective strategic decision making.
• Appreciate how the methods can be incorporated within the planning process.
• Work out how to analyse information and present it in an intelligible form.

Indicative reading list

Core Text:
F A O'Brien and R G Dyson, Supporting Strategy: Frameworks, Methods & Models, Wiley, 2007. Journal article lists are included with each lecture eg:
D O’Connell, K Hickson, A Pillutla (2011) Organisational visioning: An integrative review. Group & Organization Management 36 (2): 103-125
G Wright & G Cairns, Scenario thinking: Practical approaches to the future, Palgrave Macmillan, 2011
RG Dyson (2004)‘Strategic development and SWOT analysis at the University of Warwick’, European Journal of Operational Research, 152, 2004, 631-640.
Maani KE and Cavana RY, Systems thinking and modelling: understanding change and complexity, Prentice Hall, 2000.
Sterman JD, Business Dynamics: systems thinking and modelling for a complex world, London: Irwin/McGraw-Hill, 2000.
Warren K, Competitive Strategy Dynamics, Chichester: Wiley, 2002.

Subject specific skills

Use a selection of the methods covered on the module in practical situations.

Transferable skills

Demonstrate written, analytical and verbal communication skills.
Utilise and develop analytic skills.
Convey their understanding of key concepts using different forms of communication (eg write reports, make presentations).
Use information technology(e.g. WP, www, specialist packages).
Work with others (e.g. teamwork).