Skip to main content Skip to navigation

IB2D5-15 Entrepreneurship in Practice

Department
Warwick Business School
Level
Undergraduate Level 2
Module leader
Harveen Chugh
Credit value
15
Module duration
10 weeks
Assessment
Multiple
Study location
University of Warwick main campus, Coventry
Introductory description

This is an elective module for first year non-WBS students. It can be taken on it's own, or along with other WBS modules as part of the Business and Management pathway. Please speak to your home department for more information.

The module aims to:

  1. provide non-WBS students with key principles in entrepreneurship
  2. give a theoretical and practical introduction to the process of developing a business idea,
  3. provide students with the tools and encouragement to continue their entrepreneurship journey within the University of Warwick and beyond.
Module aims

The module aims to:

  1. provide non-WBS students with key principles in entrepreneurship
  2. give a theoretical and practical introduction to the process of developing a business idea,
  3. provide students with the tools and encouragement to continue their entrepreneurship journey within the University of Warwick and beyond.
Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

Students will develop a business for a product or service of their choice. The elements of the course will cover the aspects necessary to develop a business idea. Sessions will include:

  • Opportunities
  • Innovation
  • Intellectual property
  • Lean startup approach
  • Business models
  • Finding Resources
  • Communication
  • Business idea coaching
  • Growth
Learning outcomes

By the end of the module, students should be able to:

  • Understand and be able to apply the key principles of entrepreneurship to the development of a business idea
  • Create a business idea pitch
  • Criticise and question the strength of a business idea
  • Demonstrate the ability to think critically about the entrepreneurial process
Indicative reading list

Barringer, B.R. and Ireland, R.D. (2010) Entrepreneurship: Successfully Launching New Venture , Harlow: Pearson
Barrow, C., Barrow, P. and Brown, R. (2015) The Business Plan Workbook: a practical guide to new venture creation and development, London : KoganPage.
Bhide, A. (1992) 'Bootstrap Finance: The Art of Start-Ups' Harvard Business Review, 70, 6, pp. 109-17
Mollick, E. (2020). The Unicorn's Shadow. Wharton School Press - this book has five chapters and is classed as essential reading.
Neck, H.M., Neck, C.P., & Murray, E. L. (2018). Entrepreneurship: The practice and mindset. Sage.
Ries, E. (2011), The Lean Startup: How Constant Innovation Creates Radically Successful Businesses, London ; New York : Portfolio Penguin
Shane, S. (2003). A general theory of entrepreneurship. Cheltenham: Edward Elgar.

Subject specific skills

Identify an entrepreneurial opportunity
Develop and iterate business model
Appraise the resources needed to support their business idea

Transferable skills

Develop written skills in business presentation and communication
Apply research skills and the ability to effectively search, gather and utilize information and knowledge

Study time

Type Required
Lectures 10 sessions of 1 hour (7%)
Seminars 9 sessions of 1 hour (6%)
Online learning (independent) 10 sessions of 1 hour (7%)
Private study 49 hours (33%)
Assessment 72 hours (48%)
Total 150 hours
Private study description

Independent learning

Costs

No further costs have been identified for this module.

You do not need to pass all assessment components to pass the module.

Assessment group A
Weighting Study time
Individual Assignment 90% 65 hours
Participation 10% 7 hours
Assessment group R
Weighting Study time
Individual Assignment 100%
Feedback on assessment

In class and on my.wbs

Courses

This module is Core optional for:

  • Year 2 of UPXA-F3N2 Undergraduate Physics with Business Studies

This module is Optional for:

  • Year 2 of USTA-G1G3 Undergraduate Mathematics and Statistics (BSc MMathStat)
  • Year 2 of USTA-GG14 Undergraduate Mathematics and Statistics (BSc)

This module is Option list B for:

  • Year 2 of USTA-Y602 Undergraduate Mathematics,Operational Research,Statistics and Economics