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Module Catalogue

IB143-15 Digital Ventures

Department
Warwick Business School
Level
Undergraduate Level 1
Module leader
Kalina Staykova
Credit value
15
Module duration
10 weeks
Assessment
20% coursework, 80% exam
Study location
University of Warwick main campus, Coventry

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Introductory description

This is an elective module for WBS, GSD and GBS students only.
The main aim of the module is to offer a broad perspective on digital start-ups and the role of digital entrepreneurship in the transformation of the business landscape.

Module web page

Module aims

The main aim of the module is to offer a broad perspective on digital start-ups and the role of digital entrepreneurship in the transformation of the business landscape.

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

The digital start-up is not just another company, but it operates and grows according to a radically different logic. This difference is related to both its size and the fact that small companies need to be more agile and reinvent themselves more readily. It is also related to the nature of the digital technology, which make digital ventures more prone to take on the-winner-takes-it-all perceptions. The malleability of technology and the fact that the marginal cost of sofware is close to zero simply make the digital start-up operating a little different as it seeks to scale its business. The main aim of the module is to offer a broad perspective on digital start-ups and the role of digital entrepreneurship in the transformation of the business landscape.
The students will:

  • explore the nature of digital start-ups
  • develop an understanding of best practices in making digital ventures grow
  • analyse cases of digital start-ups
  • develop an understanding of business value and business modelling in this context
  • develop communicative skills related to digital entrepreneurship.

Learning outcomes

By the end of the module, students should be able to:

  • Understand the nature of digital start-ups.
  • Develop an understanding of business value and business modelling in this context.
  • Develop critical and analytical skills.

Indicative reading list

Moore, G.A. 2014. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, (3rd ed.). Collins Business Essentials.
Yoo, Y., Henfridsson, O., and Lyytinen, K. 2010. "The New Organizing Logic of Digital Innovation: An Agenda for Information Systems Research," Information Systems Research (21:4), pp 724-735.
Selected articles for emphasizing best practices Teaching cases

Subject specific skills

Develop an understanding of best practices in making digital ventures grow.
Analyse cases of digital startups.

Transferable skills

Team work/group work skills.
Presentation skills.

Study time

Type Required
Lectures 10 sessions of 1 hour (7%)
Seminars 9 sessions of 1 hour (6%)
Online learning (independent) 10 sessions of 1 hour (7%)
Private study 48 hours (32%)
Assessment 73 hours (49%)
Total 150 hours

Private study description

Private Study.

Costs

No further costs have been identified for this module.

You do not need to pass all assessment components to pass the module.

Assessment group D1
Weighting Study time Eligible for self-certification
Assessment component
Group Presentation 20% 15 hours No
Reassessment component
Individual Assignment Yes (extension)
Assessment component
Online Examination 80% 58 hours No

Exam

~Platforms - AEP

  • Online examination: No Answerbook required
Reassessment component is the same
Feedback on assessment

Feedback via my.wbs.

Past exam papers for IB143

Courses

This module is Optional for:

  • UIBA-N20B BSc in Management
    • Year 1 of N20B Management
    • Year 1 of N20B Management
    • Year 1 of N23K Management with Accounting
    • Year 1 of N234 Management with Digital Business
    • Year 1 of N235 Management with Entrepreneurship
    • Year 1 of N232 Management with Finance
    • Year 1 of N252 Management with Marketing
    • Year 1 of N23L Management with Strategy and Organisation
  • Year 1 of UGEA-RN21 Undergraduate German and Business Studies
  • Year 1 of UIPA-L8N1 Undergraduate Global Sustainable Development and Business
  • UIBA-N20F Undergraduate International Management
    • Year 1 of N20F International Management
    • Year 1 of N20F International Management
    • Year 1 of N20S International Management (with Accounting)
    • Year 1 of N20T International Management (with Chinese)
    • Year 1 of N20P International Management (with Entrepreneurship)
    • Year 1 of N20M International Management (with Finance)
    • Year 1 of N20U International Management (with French)
    • Year 1 of N20L International Management (with Marketing)
    • Year 1 of N20V International Management (with Spanish)
    • Year 1 of N20W International Management (with Strategy and Organisation)
    • Year 1 of N20N International Management with Digital Business
    • Year 1 of N20E Management (with Foundation Year)
    • Year 1 of N234 Management with Digital Business
  • UIBA-N20E Undergraduate Management (with Foundation Year)
    • Year 2 of N20E Management (with Foundation Year)
    • Year 2 of N23N Management with Accounting (with Foundation Year and Placement Year)
    • Year 2 of N23M Management with Accounting (with Foundation Year)
    • Year 2 of N23E Management with Digital Business (with Foundation Year)
    • Year 2 of N23F Management with Entrepreneurship (with Foundation Year)
    • Year 2 of N23D Management with Finance (with Foundation Year)
    • Year 2 of N252 Management with Marketing
    • Year 2 of N254 Management with Marketing (with Foundation Year)
    • Year 2 of N23P Management with Strategy and Organisation (with Foundation Year)