ES93G-15 Product Life-Cycle Management
Introductory description
Product Life Cycle Management (PLCM) aims to provide a coherent and holistic understanding of how products and services in an organisation are conceived, developed, launched, sustained and retired. The contribution of PLCM towards competitiveness is considered, including both the strategic and tactical consequences and implications of its application and use. The overall goal is improved business and optimised supply chain performance.
Module aims
Product Life Cycle Management (PLCM) aims to provide a coherent and holistic understanding of how products and services in an organisation are conceived, developed, launched, sustained and retired. The contribution of PLCM towards competitiveness is considered, including both the strategic and tactical consequences and implications of its application and use. The overall goal is improved business and optimised supply chain performance.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
- Stages and Processes for Product Life-Cycle Management
- QFD – Quality Function Deployment and Kano model
- Technology Management and Technology Roadmapping
- Portfolio Management
- Human Factors in PLCM
- Indian Motor Cycle Case Study
- Case studies
Learning outcomes
By the end of the module, students should be able to:
- Critically evaluate essential processes and interactions in the management of a product through its life-cycle
- Explain and evaluate strategies for predicting, managing and responding to change in technologies, processes, suppliers, customers, requirements, products, portfolios, markets, competitors, and the business environment
- Apply module learning to contribute to exceptional business and supply chain performance in their personal area of accountability
Indicative reading list
- Haines, Steven (2014) - The Product Manager's Desk Reference, Second Edition McGraw Hill
- Gorchels, Linda (2012) - The Product Manager's Handbook, 4th Edition
- Cooper, Robert G. (2017) - Portfolio Management for New Products 5th edition, Perseus Publishing
- Webber, L. and Wallace M. (2007) - Quality Control for Dummies, Wiley & Sons (chapters 6 and 18, in particular - covering Voice of Customer and QFD)
- Ficalora, J. and Cohen L (2012)- Quality Function Deployment and Six Sigma: A QFD Handbook, Addison Wesley Engineering
- Cetindamar, D, R. Phaall and Probert D. (2016) - Technology Management: Activities and Tools, Palgrave Macmillan
View reading list on Talis Aspire
Subject specific skills
Product Management, Customer Requirements Definition, Market Segmentation, Portfolio Management
Transferable skills
Project Management, Time Management, Decision Making
Study time
| Type | Required |
|---|---|
| Lectures | 15 sessions of 1 hour (10%) |
| Seminars | 15 sessions of 1 hour (10%) |
| Work-based learning | 20 sessions of 1 hour (13%) |
| Online learning (independent) | 10 sessions of 1 hour (7%) |
| Other activity | 10 hours (7%) |
| Assessment | 80 hours (53%) |
| Total | 150 hours |
Private study description
No private study requirements defined for this module.
Other activity description
10 hours of pre-module work
Costs
No further costs have been identified for this module.
You must pass all assessment components to pass the module.
Assessment group A3
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
| Assessed work as specified by the department | 100% | 80 hours | Yes (extension) |
|
One assessed component of 100% only |
|||
Assessment group R2
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
| Assessed work as specified by the department | 100% | Yes (extension) | |
|
PMA question, 1 from a choice of 2 |
|||
Feedback on assessment
Oral feedback will be provided after case studies/practical workshops, which will be focussed upon the learning targets of each session. Feedback will also be provided to any questions which arise from students with the lecture session. A debrief on the in-module exercise will be given verbally in the module and followed up with written feedback within one week of the completion of the module. Written feedback of approximately 150-250 words will be provided for the Post-Module Assignment within a four week period after the date of submission. This feedback will be focussed upon the strengths and weaknesses of the work with regard to the module learning objectives and the post-module assignment marking guidelines. Suggestions for improvement will also be provided.\r\n
Courses
This module is Core option list C for:
- Year 1 of TWMS-H7BG Postgraduate Supply Chain and Logistics Management (awarded jointly with Hong Kong Polytechnic University)
- Year 1 of TESS-H7PE Postgraduate Taught Supply Chain and Logistics Management (Overseas and Self-Financing)
This module is Option list C for:
- Year 1 of TESA-H7PD Postgraduate Taught Supply Chain and Logistics Management (Home Fees)