IM902-30 Approaches to the Digital
Introductory description
Computer networks, devices and infrastructure today undergrid nearly all form of societal, political and cultural life. Police and hospitals, schools and transport, traffic lights and government bodies, elections, museums and artists rely on software systems for their everyday performance. Whether used for tracking, organising, evaluating, creating, designing or communicating, digital technology and its use irreversibly transforms the fabric of everyday life, defining the horizon of the future. Given the widespread implications of such ‘digitalization,’ this module offers an introduction to how different disciplines beyond computer science have approached the digital methodologically and epistemologically.
Module aims
Computer networks, devices and infrastructure today undergird nearly all forms of societal, political and cultural life. Police and hospitals, schools and transport, traffic lights and government bodies, elections, museums and artists rely of software systems for their everyday performance. Whether used for tracking, organizing, evaluating, creating, designing or communicating, digital technology and its use irreversibly transforms the fabric of everyday life, defining the horizon of the future.
Given the widespread implications of such ‘digitalization,’ this module offers an introduction to how different disciplines beyond computer science have approached the digital methodologically and epistemologically. We will examine, compare and contrast a number of different frameworks in this way, including: media theory, software studies, digital methods, social studies of media technologies, media archaeology, anthropology, political economy, design research and net criticism. The aim is to provide a general understanding of these key perspectives and to encourage a sense of how digital culture can be researched and understood in interdisciplinary ways.
The module is open to students from all disciplines; no specific prior knowledge is required.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
Week Two – Media Theory
This seminar introduces students to key concepts in media theory through a focus on the canonical debate between Marshall McLuhan and Raymond Williams during the 1960s and 1970s. Arising from in the context of literary studies, cultural theory and philosophy, this debate provides a context to explore important questions on causal relations between technology and society related to aesthetics, epistemology and labour. In this way, the topic for this week offers a foundation for a set of themes that recur throughout the module as a whole, such as the historicity of media systems, the socio-political aspects of technological infrastructures and status of knowledge in relation to software operations.
Week Three – Software Studies
This week provides an overview of software studies as an emerging field of theoretical inquiry, methodological innovation and creative practice. Arising from the intersection of media theory, art and computer science, the week introduces a number of key concepts, events, institutions, projects and texts that have shaped this domain. It also focuses on a specific critical exchange between Wendy Hui Kyong Chun and Alexander R. Galloway that deals with the ideological status of contemporary software, recalling in part the complexities of the McLuhan/Williams debate, but within the context of the technical specificities of programmable media.
Week Four – Media Archaeology
This week introduces some key concepts and figures in German media studies, specifically in relation to the notion of media archaeology. The lecture and seminar will cover a range of disciplinary influences associated with the concept, from work in film studies to media art practice, concentrating in particular on the historical and philosophical writing of Friedrich Kittler and more recent contributions to the field from Bernhard Siegert and the Weimar School of cultural techniques.
Week Five – Social Studies of Media Technologies
This week will cover a broad range of theoretical and methodological approaches at the intersection of science and technology studies, and media communications. While offering an introductory map of this terrain, specialized approaches like actor-network-theory will be discussed along with the relevance of recurring critical questions that first arise in the philosophy of technology and media theory. Examples of recent research that unifies these two domains in unique ways will also be introduced and discussed.
Week Six - Political Economy of Information
This week reflects on the political economy of information and provides an introduction to Marxist frameworks for the analysis of digital culture. A range of concepts will be discussed, including dialectics, commodification, class and the commons, along with debates over free labour and the materialist dynamics of commercial web platforms. The week also includes a reflection on commercial dataveillance and the complexities of informational valorisation.
Week Seven - Design Research
This week explores design research, theory and practice with an emphasis on collaborative and participatory projects. The lecture and seminar explores relations between science, art, activism and design, concentrating in particular on the problem of method. In the process, it reflects on case studies that contain speculative and aesthetic engagements with environmental activism and atmospheric sensing.
Week Eight - Anthropology of Digital Culture
This week introduces anthropological approaches to digital culture, concentrating in particular on ethnography as a methodological framework and practice. While providing a historical account of this disciplinary apparatus, the lecture will discuss the different forms and potential challenges of performing ethnographic research. In doing so, a unique focus will be placed on anthropological investigations of the techno-politics and vernacular cultures of hacking.
Week Nine - Net Criticism
This lecture concludes the module with a reflection on the role of critique in relation to network culture. While historicizing notions of critical reflection and oppositional thought, it covers diverse experimental modes by which media criticism can be articulated; along with futures for negation in an era governed predominantly through affirmation.
Learning outcomes
By the end of the module, students should be able to:
- Gain a theoretical and practical understanding of systematic challenges brought in relation to digital infrastructures across disciplines;
- Acquire an advanced and interdisciplinary grounded conceptual vocabulary and a creative methodological approach towards the multiform phenomena of the digital era and their interpretations;
- Innovatively and independently evaluate digital phenomena and apply conceptual and methodological frameworks that yield original and sound interpretative analyses;
- Develop and demonstrate independent interpretative analysis through experimental practice, discussion, and forms of academic writing.
Indicative reading list
Bunz, Mercedes. ‘As You Like It: Critique in the Era of Affirmative Discourse.’ Unlike Us: Social Media Monopolies and Their Alternatives. Amsterdam: Institute of Network Cultures, 2013. 137-145.
Chun, Wendy Hui Kyong. “On Software, or the Persistence of Visual Knowledge.” Grey Room 18 (2004): 26-51.
Coleman, Gabriella. Hacker, Hoaxer, Whistleblower, Spy. London: Verso, 2014.
DiSalvo, Carl. “Design and the Construction of Publics”, Design Issues 25.1 (2009): 48-63.
Helmond, Anne and Carolin Gerlitz. “The Like Economy: Social Buttons and the Data Intensive Web.” New Media & Society (2013): 1-18.
Kelty, Christopher. Two Bits: The Cultural Significance of Free Software. Chicago: University of Chicago Press, 2008.
Kittler, Friedrich. “Theoretical Presuppositions.” Optical Media: Berlin Lectures 1999. Trans. Anthony Enns. London: Polity, 2010. 29-46.
Latour, Bruno. “A Cautious Prometheus? A Few Steps Toward a Philosophy of Design (With Special Attention to Peter Sloterdijk).” Proceedings of the 2008 Annual International Conference of the Design History Society. Eds. Fiona Hackne, Jonathn Glynne and Viv Minto. Falmouth: Universal Publishers, 2009. 2-10.
Lovink, Geert. Networks without a Cause: A Critique of Social Media. Cambridge: Polity Press, 2012.
Manovich, Lev. Software Takes Command. New York: Bloomsbury, 2013.
Mitchell, W. J. T.; and Mark B. N Hansen. Eds. Critical Terms for Media Studies. Chicago: University of Chicago Press, 2010.
Gillespie, Tarleton; Pablo J. Boczkowski, and Kirsten A. Foot. Eds. Media Technologies: Essays on Communication, Materiality, and Society. Cambridge, MA: MIT Press, 2014.
Parikka, Jussi. What is Media Archaeology? Cambridge: Polity, 2013.
Pasquinelli, Matteo. “Google’s PageRank Algorithm: A Diagram of the Cognitive Capitalism and the Rentier of the Common Intellect.” Deep Search: The Politics of Search Beyond Google, Felix Stalder and Konrad Becker (eds) Innsbruck: Studienverlag, 2009, pp. 152-162.
Rogers, Richard. Digital Methods. Cambridge, MA: MIT Press, 2013.
Scholz, Trebor. “Platform Cooperativism vs. the Sharing Economy.” Medium, 2014. https://medium.com/@trebors/platform-cooperativism-vs-the-sharing-economy-2ea737f1b5ad
Siegert, Bernhard. “Cultural Techniques: Or the End of the Intellectual Postwar Era in German Media Theory.” Theory, Culture and Society 30.6 (2013): 48-65.
Terranova, Tiziana. “Free Labor: Producing Culture for the Digital Economy.” Social Text 63.18-2 (2000): 33-58.
Wardrip-Fruin, Noah and Nick Monfort Eds. The New Media Reader. Cambridge, MA: MIT Press, 2003.
Interdisciplinary
Students are introduced to debates on the evolution of the digital from a range of disciplinary perspectives. They will be asked to evaluate these debates using methods and concepts drawn from diverse disciplines.
Subject specific skills
- Plan and produce independent and creative research, while being able to reflect on its disciplinary roots and to present it to a wider audience;
- Connect theoretical and conceptual knowledge and the understanding of practice, especially in relation to the subject specialism;
- Leverage a confidence and competence in interdisciplinarity for further study and work.
Transferable skills
- Think critically, creatively and independently in relation to a particular thematic area of the student’s choice;
- Meet regular deadlines;
- Demonstrate time-management skills;
- Demonstrate problem solving skills;
- Demonstrate independent learning skills;
- Participate in class discussions;
- Demonstrate and practice presentation skills;
- Present and report on group discussions;
- Experience and participate in both individual and team-based activities.
Study time
Type | Required |
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Lectures | 9 sessions of 1 hour (3%) |
Seminars | 9 sessions of 1 hour (3%) |
Practical classes | 9 sessions of 1 hour (3%) |
Private study | 273 hours (91%) |
Total | 300 hours |
Private study description
Prescribed reading and self-directed work on summative assessments.
Costs
No further costs have been identified for this module.
You must pass all assessment components to pass the module.
Students can register for this module without taking any assessment.
Assessment group A4
Weighting | Study time | Eligible for self-certification | |
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Assessment component |
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Book Review (1000 words) | 20% | Yes (extension) | |
Book review = 1,000 words total (30 CATS) |
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Reassessment component is the same |
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Assessment component |
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Digital Project (group work) | 30% | Yes (extension) | |
Digital project (30 CATS) |
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Reassessment component is the same |
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Assessment component |
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Research essay | 50% | Yes (extension) | |
Research essay 4,500 words (30 CATS) |
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Reassessment component is the same |
Feedback on assessment
Class / group work\r\n\r\nVerbal feedback provided in situ in class.\r\n\r\nBook review\r\n\r\nWritten feedback provided to each student.\r\n\r\nFormative assignment \r\n\r\na) Written and verbal feedback provided to each student; \r\nb) Aggregate/general verbal feedback provided in class. \r\n\r\nSummative essays\r\n\r\nWritten feedback provided to each student.\r\n
Courses
This module is Core for:
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TIMA-L99A Postgraduate Taught Digital Media and Culture
- Year 1 of L99A Digital Media and Culture
- Year 2 of L99A Digital Media and Culture
This module is Core optional for:
- Year 1 of TIMA-L981 Postgraduate Social Science Research
- Year 1 of TIMA-L99A Postgraduate Taught Digital Media and Culture
This module is Optional for:
- Year 2 of TIMS-L990 Postgraduate Big Data and Digital Futures
- Year 1 of TIMA-L99D Postgraduate Taught Urban Analytics and Visualisation
This module is Option list A for:
- Year 1 of TIMS-L990 Postgraduate Big Data and Digital Futures