Introductory description

The module seeks to develop the ability to build the digital business models for future business success and sustainability. It offers a business-focused understanding of platform strategy, artificial intelligence, and new data analytics approaches. It seeks to develop an understanding of the skills required for conceptualizing digital transformation as well as also smaller stand-alone projects that use ‘new technologies’, such as machine learning.

Module web page

Module aims

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

This module will cover a selection of the following topics:

• Digital transformation

• Technologies: artificial intelligence / machine learning and blockchain

• Business use of data analytics

• Platform business models

• Ethics and regulation

Learning outcomes

By the end of the module, students should be able to:

• Demonstrate critical understanding of digital transformation as it cuts across new business models, digital platforms, artificial intelligence, cybersecurity, analytics, and so on.
• Demonstrate critical understanding of the nature of platform strategy and the specific challenges of both (a) launching a new platform business and (b) developing platform thinking in a traditional business.
• Demonstrate critical understanding of the nature of artificial intelligence and its ethical implications
• Demonstrate the ability to think critically about digital transformation.
• Demonstrate coherent lines of argument
• Enhance research skills and the ability to effectively search, gather and utilize information.

Indicative reading list

Reading lists can be found in Talis

Subject specific skills

Gain practical experience of applying specific digital leadership concepts to case situations.

Transferable skills

Demonstrate problem-solving skills.
Demonstrate written communication