Introductory description

EC326-15 Industrial Economics 2: Strategy & Planning

Module web page

Module aims

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

This module studies various ways in which firms strategically interact in markets. The main topics may include:

• Multi-Market Monopoly. Learning-by-doing, good will and introductory offers, externalities between markets (e.g., use in home market of software raises value in office markets, piracy.
• Dynamic competition of the monopolist against himself (e.g., durable goods monopoly, quality provision).
• Product Differentiation and Advertising.
• Network effects and Two sided Platforms
• Entry deterrence, Accommodation and Exit
• Applications of Behavioural Economics to Industrial Organization
• Information and Reputation in Markets

However, the module leader may add additional topics and sub-topics within the scope set out by the aims and learning outcomes of the module and subject to the approval of the department.

Learning outcomes

By the end of the module, students should be able to:

• Subject knowledge and understanding:...demonstrate knowledge and understanding of how to formulate, model and analyse issues in industrial organisation. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent study. The summative assessment methods that measure the achievement of this learning outcome are: Exam.
• Subject knowledge and understanding:...demonstrate knowledge and understanding of advanced industrial organisation theory and modelling. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent study. The summative assessment methods that measure the achievement of this learning outcome are: Exam.
• Subject knowledge and understanding:...demonstrate knowledge and understanding of Economic Principles and core concepts and methods in micro and macroeconomics. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent study. The summative assessment methods that measure the achievement of this learning outcome are: Exam.
• Subject knowledge and understanding:...demonstrate knowledge and understanding of research issues and familiarity with contemporary empirical debates and latest research in industrial economics. Understanding of how to approach an economic problem from the perspective of a contemporary researcher in economics. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent study. The summative assessment methods that measure the achievement of this learning outcome are: Exam.
• Cognitive skills:...demonstrate capacity of analytical thinking, reasoning and application. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent study. The summative assessment methods that measure the achievement of this learning outcome are: Exam.
• Cognitive skills:...demonstrate capacity of critical, creative and strategic thinking. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent study. The summative assessment methods that measure the achievement of this learning outcome are: Exam.
• Cognitive skills:...demonstrate capacity of abstraction and problem solving. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent study. The summative assessment methods that measure the achievement of this learning outcome are: Exam.
• Cognitive skills:...demonstrate capacity of applying critical analysis to the topics of the module, formulating concepts and hypotheses, and showing how they are tested in relevant literature. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent study. The summative assessment methods that measure the achievement of this learning outcome are: Exam.

Indicative reading list

Please see Talis Aspire link for most up to date list.

View reading list on Talis Aspire

Subject specific skills

Students will have the opportunity to develop skills in:
Analytical thinking and communication
Analytical reasoning
Critical thinking
Strategic thinking
Problem-solving
Policy evaluation
Analysis of incentives
Analysis of optimisation
Understanding of Uncertainty and Incomplete Information

Transferable skills

Students will have the opportunity to develop:
Numeracy and quantitative skills
Written communication skills
Oral communication skills
Mathematical, statistical and data-based research skills