LP920-15 Project Management for Cultural Enterprise
Introductory description
This module is a summer 'practice' module, whereby the student cohort will engage in collaborative practical work and 'apply' the theoretical or academic learning of the MA course. The subject of the module is Project Management (PM) as an established range of methods and tools, but here applied to a cultural event. The event will be situated either on the Warwick campus or the City of Coventry, and will afford the students a practical opportunity in (a) devising a PM methodology appropriate to the cultural industries (a creative process as well as experience), and (b) learning the skills required to apply their methodology -- reflexively and in dialogue with a tutor(s), who will open the module with a series of coordinated lectures and seminars on PM and the challenges of cultural enterprise.
Module aims
To instruct in established Project Management planning, skills and techniques.
To identify the limits and constraints of established Project Management.
To facilitate a critical interest in a new methodology for Project Management (for cultural enterprise).
To facilitate a field work situation where a new Project Management methodology can be implemented, the evaluated.
To create a cultural event as the project output.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
The challenges in using culture and creativity for sustainable social change.
The necessity of method and the challenge of constructing methodologies.
Standard Project Management frameworks and methods, and their critical limits.
Recent research on creativity, culture, social change and enterprise with social impact.
Constructing a Project Management methodology.
Managing a creative project for social impact.
Project Evaluation
Learning outcomes
By the end of the module, students should be able to:
- To comprehend advanced principles of Project Management
- To have acquired key skills of Project Management appropriate to the cultural industries (planning, design, problem-solving, etc.).
- To have demonstrated a critical aware of the boundaries and limits of Project Management for creative and cultural projects
- To have effectively designed and applied a Project Management methodology
- To have created a cultural output in a specific situation aiming for a specific measure of social impact
Indicative reading list
Arterial Network (2011) The project management toolkit for arts and culture, Cape Town: Arterial Network/Swedish Institute/Intercult.
Biljana, M. and Doyle, J. (2013) Sustaining Cultural Development: Unified Systems and New Governance in Cultural Life, Ashgate.
Boyer, B., Cook, J. W. and Steinberg, M. (2011) Recipies for Systemic Change, Helsinki: Helsinki design Lab/Sitra.
DfID (2002) Tools for Development: A handbook for those engaged in development activity (Version 15), London: HM Government Department for International Development.
Dobson, M. (2010) Creative Project Management, McGraw-Hill.
Duxbury, N., Hosagrahar, J, and Pascual, J. (2016) Why must culture be at the heart of sustainable urban development? Barcelona: United Cities and Local Government (UCLG).
ECCE (2014) CATALYSE workshop ‘Shaking Hans’, Dortmund: ecce.
Forbes, D. (2010) Contemporary Arts and Culture Discourse: African Perspectives, Cape Town: Arterial Network.
Forum D’Avignon and european centre for creative economy (2013) Culture is the Key: research, interaction, forum, innovation, Dortmund: ecce.
Landry, C. (2000) The Creativity City: a toolkit for urban innovators, London: Earthscan.
McMichael, P. (2012) Development and Social Change: A Global Perspective, London: Sage.
Murray, R., Caulier-Grice, J., (2010) The Open Book on Social Innovation, London: NESTA and Young Foundation.
Ruggero Golini, R., and Landoni, P. (2013) International Development Projects: Peculiarities and Managerial Approaches, Project Management Institute.
UNDP (2009) Handbook on Planning, Monitoring and Evaluating for Development Results, New York: UNDP.
UNESCO (2007) Cultural Rights: The Fribourg Declaration, Paris: UNESCO.
UNESCO/UNDP (2013) Creative Economy Report 2013: widening local development pathways, New York: United Nations.
UNIDO/UNESCO (2006) Creative Industries and Micro & Small-Scale Enterprise Development: A Contribution to Poverty Alleviation, Paris: OECD/UNIDO.
United Cities and Local Governments (2010) Culture: Fourth Pillar of Sustainable Development, UCLG Barcelona.
Research element
To discharge the Project Management methodology, there will need to be a detailed situation analysis and environment assessment (on the location and physical conditions of the cultural event) as well as audience research on the event participants.
Interdisciplinary
The module engages with established templates and cognitive tools of Project Management (PM), but with an assessment of the cultural and socio-situational requirements of the brief (for the event) the PM framework will be translated into a creative methodology aiming for social impact. This process will drawn on cultural policy studies and creative economy, and cognate disciplines.
Subject specific skills
- Time management and planning
- Research. (situational, environmental, audience)
- Communication and group coordination
- Task Management
- Project Design and Creative methodology
- Progress assessment
- H&S and Risk Management.
- Critical Thinking and Evaluation
Transferable skills
- Time management and planning
- Communication and group coordination
- Task Management
- Project Design
- H&S and Risk Management.
- Project Evaluation
Study time
| Type | Required |
|---|---|
| Seminars | 8 sessions of 2 hours 30 minutes (13%) |
| Project supervision | 8 sessions of 1 hour (5%) |
| Private study | 82 hours (55%) |
| Assessment | 40 hours (27%) |
| Total | 150 hours |
Private study description
A critical assessment of the individual notes, project documentation and planning information acquired on the module, which, supplemented by desk based research, will generate a reflective evaluative piece of individual written work.
Costs
No further costs have been identified for this module.
You must pass all assessment components to pass the module.
Assessment group A
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
Assessment component |
|||
| Project Outcome | 70% | 30 hours | Yes (extension) |
|
Project outcome (e.g. a cultural event): awarded a group mark (equivalent to 2000 words) |
|||
Reassessment component is the same |
|||
Assessment component |
|||
| 1000 word Project Evaluation | 30% | 10 hours | Yes (extension) |
|
Individual project Evaluation: awarded an individual mark. |
|||
Reassessment component is the same |
|||
Feedback on assessment
1: The Group creative project outcome: delivered at the event by the assessing tutors, summarised on the final written mark and comments sheet in the context of the marking criteria.
2: individual written submission will be assessed with mark and comments sheet delivered through Tabula by module tutor, 20 working days after the students’ submission.
Pre-requisites
To take this module, you must have passed:
Courses
This module is Optional for:
- Year 1 of TLPS-W4PQ Postgraduate Taught Arts, Enterprise and Development
- Year 1 of TTHS-W4PQ Postgraduate Taught Arts, Enterprise and Development
- Year 1 of TLPS-W4P4 Postgraduate Taught Creative and Media Enterprises
- Year 1 of TTHS-W4P4 Postgraduate Taught Creative and Media Enterprises
- Year 1 of TLPS-W4PG Postgraduate Taught Global Media and Communication
- Year 1 of TTHS-W4PG Postgraduate Taught Global Media and Communication
- Year 1 of TLPS-W4PM Postgraduate Taught International Cultural Policy and Management
- Year 1 of TTHS-W4PM Postgraduate Taught International Cultural Policy and Management