IB9C1-15 Business Across Borders: Global Issues in Marketing and Strategy
Introductory description
This module will provide students with the theoretical foundations, appropriately supported by real-life examples, to help understand how international business works.
Module aims
-
To develop a critical awareness of major issues and problems associated with the development of international business strategy. -
To gain an understanding of major trends in globalisation and the factors influencing international investment. -
To develop the capacity to critically evaluate ideas about the internationalisation process together with an awareness of the problems of formulating and implementing successful international business strategies. -
To develop an ability to understand and apply concepts and skills relevant to the problems of managing overseas operations
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
- Globalisation
- Foreign Direct Investment
- International competitive advantage: Nations and firms
- The role of culture in international business strategy
- Emerging market economies: Risk and strategies
- Multinational enterprises strategies and structures
- International joint ventures
Learning outcomes
By the end of the module, students should be able to:
- Demonstrate an understanding of, and be able to apply concepts and skills relevant to, the problems of managing and understanding overseas operations.
- Identify and relate different theories and to identify their main contributions and weaknesses.
- Demonstrate critical analytical skills with respect to interpreting global business strategy issues appreciate the cognitive structures widely shared by people in a particular company and how they relate to the prevailing management structures.
- Perform in-depth analysis of case studies and academic literature.
- Demonstrate an ability to define, frame and solve corporate problems.
Indicative reading list
Bartlett, C. A., Ghoshal, S. and Birkinshaw, J (eds.) (2008) Transnational Management: Text, Cases and Readings in CrossBorder Management (5th edn.) Irwin McGraw-Hill.
Dicken, P. (2007) Global Shift: Reshaping the Global Economic Map in the 21st Century (5th Edition), Sage.
Mead, R. and Andrews, T. G. (2009) International Management: Cultural and Beyond, John Wiley & Sons.
Rugman, A. M. and Brewer, T. L. (eds.) (2001) The Oxford Handbook of International Business, Oxford University Press.
Rugman, A. M. and Collinson, S. (2009) International Business (5th edn.), Financial Times, Pearson Education, Prentice Hall, Harlow. UNCTAD (2002) World Investment Report, United Nations Commission on Trade and Development, Geneva. www.unctad.org Chapter V.
Subject specific skills
Connect theoretical work with application to business problems and links to corporate performance.
Identify and synthesise business problems from the perspective of the parent and host management of a multinational company.
Transferable skills
Present ideas and support them using empirical and/or theoretical work.
Demonstrate problem solving skills through individual and group case analysis.
Work and make decisions in teams.
Study time
| Type | Required |
|---|---|
| Lectures | 3 sessions of 10 hours (20%) |
| Private study | 48 hours (32%) |
| Assessment | 72 hours (48%) |
| Total | 150 hours |
Private study description
Private study to include preparation for lectures
Costs
No further costs have been identified for this module.
You do not need to pass all assessment components to pass the module.
Assessment group D1
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
Assessment component |
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| Presentation | 30% | 22 hours | No |
Reassessment component is the same |
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Assessment component |
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| Written Examination | 70% | 50 hours | No |
Reassessment component is the same |
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Feedback on assessment
Feedback via my.wbs
Courses
This module is Optional for:
- Year 1 of TIBS-N500 MSc in Marketing and Strategy
- Year 1 of TIBS-N1F3 Postgraduate Taught Business with Marketing