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Module Catalogue

IB388-12 International Marketing

Department
Warwick Business School
Level
Undergraduate Level 3
Module leader
Jenny Lloyd
Credit value
12
Module duration
10 weeks
Assessment
50% coursework, 50% exam
Study location
University of Warwick main campus, Coventry

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Introductory description

N/A.

Module web page

Module aims

This course is designed as an advanced marketing option which builds upon the understanding gained in IB209 Marketing. It focuses upon issues which are specific challenges for international marketers. These include operation in turbulent and globally interlinked economies, designing global marketing strategies and determining the international marketing mix.

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

  1. The Decision Whether to Internationalize.
  2. Theories of Internationalization and International Competitiveness.
  3. Deciding, Which Markets to Enter.
  4. Market Entry Strategies.
  5. International Product Decisions.
  6. International Pricing and Distribution.
  7. International Promotion.
  8. Implementing and Coordinating the Global Marketing Programme.
  9. Exam Preparation and Revision.

Learning outcomes

By the end of the module, students should be able to:

  • Understand and communicate effectively critical concepts in international marketing.
  • Evaluate critically firm internationalisation from a marketing perspective, and describe the differences between international and domestic marketing.
  • Discuss competently the implications of international marketing for marketing practice.
  • Analytical skills in the examination of cases and relevant examples.
  • Ability to conduct relevant research and summarise important insights related to a business decision.

Indicative reading list

Reading lists can be found in Talis

Subject specific skills

Demonstrate knowledge and understanding of international marketing considerations.
Critically apply the contents covered in the module to the analysis of firm internationalisation.

Transferable skills

Develop written communication skills.
Develop analytical and problem solving skills.

Study time

Type Required
Lectures 10 sessions of 2 hours (17%)
Seminars 9 sessions of 1 hour (8%)
Private study 35 hours (29%)
Assessment 56 hours (47%)
Total 120 hours

Private study description

Private Study.

Costs

No further costs have been identified for this module.

You do not need to pass all assessment components to pass the module.

Assessment group C2
Weighting Study time Eligible for self-certification
Assessment component
Individual Assignment 50% 28 hours Yes (extension)
Reassessment component is the same
Assessment component
Online Examination 50% 28 hours No

Exam

~Platforms - AEP

  • Online examination: No Answerbook required
Reassessment component is the same
Feedback on assessment

Feedback via My.WBS.

Past exam papers for IB388

Pre-requisites

To take this module, you must have passed:

  • All of
    • IB209-24 Marketing

    • Courses

    This module is Optional for:

    • UIBA-N203 BSc in International Management
      • Year 4 of N203 International Management
      • Year 4 of N203 International Management
      • Year 4 of N238 International Management with Finance
      • Year 4 of N256 International Management with Marketing
      • Year 4 of N236 Management with Digital Business (with Placement Year)
    • UIBA-N201 BSc in Management
      • Year 3 of N201 Management
      • Year 3 of N20B Management
      • Year 3 of N230 Management with Finance
      • Year 3 of N232 Management with Finance
      • Year 3 of N250 Management with Marketing
    • UIBA-N202 BSc in Management (with Intercalated Year/UPP)
      • Year 4 of N210 Management (Undergraduate Partnership Programme)
      • Year 4 of N202 Management (with Intercalated Year)
      • Year 4 of N20C Management (with Placement Year)
      • Year 4 of N231 Management with Finance (with Intercalated Year)
      • Year 4 of N251 Management with Marketing (with Intercalated Year)
    • Year 4 of UIBA-MN34 Law and Business Four Year (Qualifying Degree)
    • Year 3 of UIBA-NN35 Undergraduate Accounting and Finance
    • UIBA-N4N7 Undergraduate Accounting and Finance (with Foundation Year and Intercalated Year/Undergraduate Partnership Programme)
      • Year 5 of N4N7 Accounting and Finance (Foundation Year and Intercalated)
      • Year 5 of N4N8 Accounting and Finance (Foundation Year and UPP)
    • Year 4 of UIBA-N4N4 Undergraduate Accounting and Finance (with Foundation Year)
    • UIBA-NN36 Undergraduate Accounting and Finance (with Intercalated Year/Undergraduate Partnership Programme)
      • Year 4 of NN36 Accounting and Finance (Intercalated)
      • Year 4 of NN37 Accounting and Finance (Undergraduate Partnership Programme)
    • Year 3 of UCSA-I1N1 Undergraduate Computer Science with Business Studies
    • Year 4 of UCSA-I1NA Undergraduate Computer Science with Business Studies (with Intercalated Year)
    • Year 3 of UIBA-N212 Undergraduate Digital Innovation and Entrepreneurship
    • Year 1 of UIOA-EEU Undergraduate EU Exchange
    • UIOA-ESO Undergraduate European Exchange
      • Year 1 of UESO Undergraduate European Exchange
      • Year 1 of UESO Undergraduate European Exchange
    • Year 3 of UIPA-L8N1 Undergraduate Global Sustainable Development and Business
    • Year 4 of UIPA-L8N2 Undergraduate Global Sustainable Development and Business Studies (with Intercalated Year)
    • Year 4 of UIBA-N1R1 Undergraduate International Business with French
    • Year 4 of UIBA-N1R2 Undergraduate International Business with German
    • Year 4 of UIBA-N1R3 Undergraduate International Business with Italian
    • Year 4 of UIBA-N1R4 Undergraduate International Business with Spanish
    • Year 3 of UIBA-MN31 Undergraduate Law and Business Studies
    • Year 4 of UIBA-MN32 Undergraduate Law and Business Studies
    • Year 5 of UIBA-MN37 Undergraduate Law and Business Studies (Qualifying Degree) with Intercalated Year
    • Year 4 of UIBA-MN35 Undergraduate Law and Business Studies with Intercalated Year (3+1)
    • Year 5 of UIBA-MN36 Undergraduate Law and Business Studies with Intercalated Year (4+1)
    • UIBA-N20G Undergraduate Management (with Foundation Year and Intercalated Year/Undergraduate Partnership Programme)
      • Year 5 of N20G Management (Foundation Year and Intercalated)
      • Year 5 of N20H Management (Foundation Year and UPP)
      • Year 5 of N23B Management with Finance (with Foundation Year and Intercalated Year)
      • Year 5 of N23C Management with Finance (with Foundation Year and Undergraduate Partnership Programme)
      • Year 5 of N25B Management with Marketing (with Foundation Year and Intercalated Year)
      • Year 5 of N25C Management with Marketing (with Foundation Year and Undergraduate Partnership Programme)
    • UIBA-N20A Undergraduate Management (with Foundation Year)
      • Year 4 of N20A Management (with Foundation Year)
      • Year 4 of N23A Management with Finance (with Foundation Year)
      • Year 4 of N25A Management with Marketing (with Foundation Year)
    • Year 3 of UMAA-G1N4 Undergraduate Mathematics with Business Studies
    • Year 4 of UMAA-G1N5 Undergraduate Mathematics with Business Studies (with Intercalated Year)
    • UIOA-EOS Undergraduate Overseas Exchange
      • Year 1 of UEOS Undergraduate Overseas Exchange
      • Year 1 of UEOS Undergraduate Overseas Exchange
    • Year 4 of UPXA-F3ND Undergraduate Physics and Business Studies (with Intercalated Year)
    • Year 3 of UPXA-F3N2 Undergraduate Physics with Business Studies
    • Year 1 of UIOA-EUS Undergraduate USA Exchange