IB370-12 Managing Strategy in the Digital Era
Introductory description
N/A.
Module aims
Due to digitalization of the economy the role of information technology and information systems in business organisations is changing rapidly. Students will learn to think strategically about information systems and how to avoid the worst pitfalls of organisational information technology and systems. This entails 1) understanding what does strategy and competitive advantage mean, 2) learning to identify the competitive potential of information technologies in different contexts, and 3) recognising key management issues to be addressed in organisational information technology and systems with respect to business strategy. The module explores these three dimensions with respect to several key information technology and systems management topics.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
The module takes place as one three-hour session per week. The sessions typically consist of a lecture, group work and a plenary in discussing a case study on the weekly topic. The module covers key IS/IT management topic from a strategic perspective such as:
- Strategy and competitive advantage
- Knowledge and information asset management
- Sourcing and cloud computing
- Information security and privacy
- Digital platforms and ecosystems
- The execution of IT projects
- Current hot topics (e.g. sharing economy, business analytics and future technologies)
Learning outcomes
By the end of the module, students should be able to:
- An understanding of the role of information and information systems in business organisations.
- An increased understanding of the role that IT can play in business by applying concepts and frameworks form the course in the context of real business scenarios.
- An insight into the strategic management issues associated with the planning, development and implementation of IT/IS in organisations.
- Analyse various real-life technologies using theories of strategy.
Indicative reading list
Reading lists can be found in Talis
Subject specific skills
Explore the details of a specific technologies online.
Transferable skills
Present an analysis of the impact of a particular technology on competitive advantage.
Analytical writing.
Study time
| Type | Required |
|---|---|
| Lectures | 10 sessions of 2 hours (17%) |
| Seminars | 9 sessions of 1 hour (8%) |
| Private study | 37 hours (31%) |
| Assessment | 54 hours (45%) |
| Total | 120 hours |
Private study description
Private Study.
Costs
No further costs have been identified for this module.
You do not need to pass all assessment components to pass the module.
Assessment group D2
| Weighting | Study time | Eligible for self-certification | |
|---|---|---|---|
Assessment component |
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| Group Report (12 CATS) | 30% | 16 hours | No |
Reassessment component |
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| Individual Assignment (1500 words) | Yes (extension) | ||
Assessment component |
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| Online Examination | 70% | 38 hours | No |
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Exam
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Reassessment component is the same |
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Feedback on assessment
Feedback via My.WBS.
Courses
This module is Core for:
- Year 3 of UIBA-N212 Undergraduate Digital Innovation and Entrepreneurship
- Year 4 of UIBA-N213 Undergraduate Digital Innovation and Entrepreneurship (with Intercalated year)
This module is Optional for:
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UIBA-N203 BSc in International Management
- Year 4 of N203 International Management
- Year 4 of N203 International Management
- Year 4 of N238 International Management with Finance
- Year 4 of N256 International Management with Marketing
- Year 4 of N236 Management with Digital Business (with Placement Year)
-
UIBA-N201 BSc in Management
- Year 3 of N201 Management
- Year 3 of N20B Management
- Year 3 of N230 Management with Finance
- Year 3 of N232 Management with Finance
- Year 3 of N250 Management with Marketing
-
UIBA-N202 BSc in Management (with Intercalated Year/UPP)
- Year 4 of N210 Management (Undergraduate Partnership Programme)
- Year 4 of N202 Management (with Intercalated Year)
- Year 4 of N20C Management (with Placement Year)
- Year 4 of N231 Management with Finance (with Intercalated Year)
- Year 4 of N251 Management with Marketing (with Intercalated Year)
- Year 3 of UIBA-NN35 Undergraduate Accounting and Finance
- Year 4 of UIBA-N4N4 Undergraduate Accounting and Finance (with Foundation Year)
-
UIBA-NN36 Undergraduate Accounting and Finance (with Intercalated Year/Undergraduate Partnership Programme)
- Year 4 of NN36 Accounting and Finance (Intercalated)
- Year 4 of NN37 Accounting and Finance (Undergraduate Partnership Programme)
- Year 3 of UCHA-FN11 Undergraduate Chemistry and Business Studies
- Year 3 of UCHA-F1N1 Undergraduate Chemistry with Management
- Year 1 of UIOA-VEU Undergraduate EU Visiting
- Year 3 of UESA-H1N1 Undergraduate Engineering and Business Studies
- Year 4 of UIBA-N140 Undergraduate International Business
- Year 4 of UIBA-N1R1 Undergraduate International Business with French
- Year 4 of UIBA-N1R2 Undergraduate International Business with German
- Year 4 of UIBA-N1R3 Undergraduate International Business with Italian
- Year 4 of UIBA-N1R4 Undergraduate International Business with Spanish
- Year 3 of UIBA-MN31 Undergraduate Law and Business Studies
-
UIBA-MN32 Undergraduate Law and Business Studies
- Year 3 of MN32 Law and Business Studies (Four-Year)
- Year 4 of MN32 Law and Business Studies (Four-Year)
-
UIBA-N20A Undergraduate Management (with Foundation Year)
- Year 4 of N20A Management (with Foundation Year)
- Year 4 of N23A Management with Finance (with Foundation Year)
- Year 4 of N25A Management with Marketing (with Foundation Year)
-
USTA-Y602 Undergraduate Mathematics,Operational Research,Statistics and Economics
- Year 3 of Y602 Mathematics,Operational Research,Stats,Economics
- Year 3 of Y602 Mathematics,Operational Research,Stats,Economics
-
UIOA-VOS Undergraduate Overseas Visiting
- Year 1 of UVOS Undergraduate Overseas Visiting
- Year 1 of UVOS Undergraduate Overseas Visiting