Introductory description

This module introduces you to key concepts, approaches and research in intercultural communication in social/professional digital communities and in relevant media professions. Its focus on issues and challenges relating to emergent digital technologies in global communication incorporates a critical approach to cultural representation in the media. You'll address notions of 'effective' media communication across cultures, and analyse social and professional media interaction in multi-modal cultural and intercultural contexts. The module deals with different interactional challenges in online professional settings and provides the opportunity to develop your competencies in communicating professionally through different media.

Module web page

Module aims

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

1. New media, new language? Emergent digital technologies and practices
2. Participatory culture and mass self-communication
3. Identity and interaction online
4. Narratives, news values and frames
5. Virtual reality, authenticity and ethics
6. Multimodal literacy for professional purposes
7. Self-presentation in social/professional media
8. Analysing intercultural interaction in social/professional media

Learning outcomes

By the end of the module, students should be able to:

• – Understand and explain key concepts, approaches and research in intercultural communication in social/professional digital communities and in relevant media professions – Describe key issues and challenges relating to emergent digital technologies in global communication – Critically discuss notions of ‘effective’ media communication across cultures, – Relate and apply theoretical concepts to specific intercultural media contexts. – Analyse social and professional media interaction in multi-modal cultural and intercultural contexts, – Apply empirical insights to develop their competencies in communicating professionally through different media.
• – Describe key issues and challenges relating to emergent digital technologies in global communication
• – Critically discuss notions of ‘effective’ media communication across cultures,
• – Relate and apply theoretical concepts to specific intercultural media contexts.
• – Analyse social and professional media interaction in multi-modal cultural and intercultural contexts,
• – Apply empirical insights to develop their competencies in communicating professionally through different media.  

Indicative reading list

Reading lists can be found in Talis

Specific reading list for the module

Research element

Students conduct a group research project and report the findings in a presentation. They also submit an individual research journal reporting their online activities, linking their reflections to relevant theoretical concepts.

International

Learning resources across the module cover diverse intercultural contexts with activities providing students with opportunities to reflect on their own and others' online presence and interactional practices in new media

Subject specific skills

– Analyse social and professional media interaction in multi-modal cultural and intercultural contexts,
– Apply empirical insights to develop their competencies in communicating professionally through different media,
– Deal with a range of interactional challenges in online professional settings

Transferable skills

– Communicate effectively in English in mixed cultural groups;
– Work collaboratively with others in group tasks;
– Read academic papers effectively
– Identify appropriate and relevant online sources
– Communicate ideas effectively in different genres of writing
– Plan and manage time and workload to meet deadlines
– Use a range of tools and resources effectively in the preparation of course work.